{"title":"In The Howard Brody Md","description":null,"products":[{"product_id":"placebo-response-book-in-the-howard-brody-md-9780060194932","title":"The Placebo Response","description":"\u003cp\u003eFrom a distinguished physician and medical ethicist, here is the definitive scientific investigation of the mysterious mind-body healing process. Did you know that: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eYou'll heal faster after surgery if you see trees and grass outside your window than if you're looking at a brick wall.\u003c\/li\u003e\n\u003cli\u003eAfter asthmatic children were given vanilla aroma to use with their inhalers, their asthma eventually improved in response to the vanilla alone, even when the inhalers contained no active drug.\u003c\/li\u003e\n\u003cli\u003eSome patients who had sham angina surgery performed in a double-blind experiment showed improvements lasting six months or more, which their physicians could not distinguish from the results in patients who had had the real surgery.\u003c\/li\u003e\n\u003cli\u003eWhen people watched a movie showing Mother Teresa taking care of the poor in Calcutta, their bodies secreted extra amounts of salivary immunoglobulin A, a major germ-fighting chemical.\u003c\/li\u003e\n\u003cli\u003eWhen Japanese teenagers, who were allergic to a tree similar to poison ivy, were touched with leaves from a harmless chestnut tree, they developed severe rashes. When touched with the poisonous leaves but told they were chestnut, they had no reaction whatsoever.\u003c\/li\u003e\n\u003cli\u003eWhen a new medical treatment is introduced with much excitement and hope, the first patients to receive it typically show a seventy percent positive response rate, even in cases where the treatment--on more careful study-is shown to be medically worthless.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThe Placebo Response, \u003c\/em\u003e grounded in comprehensive research, presents a convincing case that we can harness our inner pharmacy for better health and healing.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49517479854353,"sku":"GOR001936116","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49662399643921,"sku":"GOR004233023","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51325776429329,"sku":"CIN0060194936VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":52586002415889,"sku":"GOR010647214","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":53613796360465,"sku":"CIN0060194936G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0060194936.jpg?v=1751035751"},{"product_id":"placebo-response-book-in-the-howard-brody-md-9780060932978","title":"The Placebo Response","description":"\u003cp\u003eThe brain can heal the body: that's the remarkable truth behind the body's placebo response. As one of the nation's foremost authorities on the mysterious connection between mind and body, Dr. Howard Brody introduces a radical new understanding of this phenomenon -- and how it can be used to foster good health. The body, says Brody, has an inner pharmacy that the brain taps into, according to what we anticipate, how we are conditioned by experience, and how we interpret events. Consider the following: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIn one study, people with allergies showed no response when exposed to the irritant, when they were first convinced it was something\u003c\/li\u003e\n\u003cli\u003eSham surgery has sometimes produced lasting results, indistinguishable from the results of real operations.\u003c\/li\u003e\n\u003cli\u003ePatients recover faster from surgery when they have window views of trees or grass, rather than brick walls.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBut the placebo response is more than an astonishing medical fact -- it can be put to practical use. \u003cem\u003eThe Placebo Response\u003c\/em\u003e gives you access to a new kind of alternative medicine, one proven by science and found within your own body.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49627594850577,"sku":"GOR006830654","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50205911384337,"sku":"CIN006093297XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52789236138257,"sku":"CIN006093297XVG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/006093297X.jpg?v=1750778585"},{"product_id":"golden-calf-book-in-the-howard-brody-md-9781463762759","title":"The Golden Calf","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53009930223889,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53009932026129,"sku":"NIN9781463762759","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781463762759.jpg?v=1767988705"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-in-the-howard-brody-md.oembed","provider":"World of Books ","version":"1.0","type":"link"}