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An essential text for students of tourism management or travel \u0026amp; tourism, its historical context is combined with background theory and research, plus up-to-date international case studies, to examine in detail the tourism product alongside its impacts and the nature of a tourist.    This classic book has constantly offered a well-rounded yet hands-on business view of the tourism industry, and this updated edition is no exception, providing:     Depth and breadth of coverage makes it a ‘one stop shop’ for students looking to purchase just one textbook during their degree A focus on ‘business’ and the operational aspects of tourism give the text an applied feel rather than a descriptive overview, making it useful for any student wishing to work or take a placement in one of the many diverse sectors of the tourism industry History chapter that is not included in other texts, which gives a stimulating historical perspective to students for whom an understanding of the development of the tourism industry through the ages is desirable for success in assessments","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49564132638993,"sku":"GOR012674895","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1526459450.jpg?v=1751118693"},{"product_id":"business-of-tourism-book-j-christopher-holloway-9780273701613","title":"The Business of Tourism","description":"This established, highly regarded text provides an introduction to the development, impacts and major players of the travel and tourism industry.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49573780554001,"sku":"GOR002491284","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49666191425809,"sku":"GOR003699701","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273701614.jpg?v=1751133951"},{"product_id":"business-of-tourism-book-j-christopher-holloway-9780582290426","title":"The Business of Tourism","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49592829051153,"sku":"GOR001226583","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49619595395345,"sku":"GOR001230657","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0582290422.jpg?v=1750782988"},{"product_id":"marketing-for-tourism-book-j-christopher-holloway-9780273682295","title":"Marketing for Tourism","description":"The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector.   A number of in-depth case studies compliment a strong pedagogical structure throughout the book, including learning objectives, illustrations, examples, end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on Marketing for Tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49609163243793,"sku":"GOR002858722","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49639123255569,"sku":"GOR004626824","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273682296.jpg?v=1750738255"},{"product_id":"business-of-tourism-book-j-christopher-holloway-9780273030263","title":"The Business of Tourism","description":"\u003cp\u003eTourism as an industry is constantly changing: Trends and attitudes are frequently susceptible to changes in what people look for in a holiday, which can change with economic context, generational shifts or the political landscape. 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Trends and attitudes are susceptible to changes in what people look for in a holiday, which can change within different economic contexts; generational shifts; the political landscape; and most recently, the Covid-19 global pandemic.  This popular and comprehensive textbook helps students to not only understand these changes but study them with a critical mindset and historical perspective, desirable for success in assessments. The text also continues to retain its focus on ‘business’ and the operational aspects of tourism, making it especially useful for students considering a career and\/or short term placement in the tourism industry.    This 12th edition of The Business of Tourism includes updates to take in changes to the tourism industry and consumption behaviours as a result of:      Brexit (the UK’s decision to leave the European Union)      the pandemic and its impacts on nature; the operation of attractions; event tourism; hotel chains; transport; and governmental support      Sustainability and the reduction of the negative impacts caused by tourism    Chris Holloway was a former Professor of Tourism Management at the University of the West of England.    Claire Humphreys is a former Head of Department and Principal Lecturer at the University of Westminster.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49747174162705,"sku":"NGR9781529780987","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52082314903825,"sku":"GOR013370577","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52481456472337,"sku":"NLS9781529780987","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1529780985.jpg?v=1751420038"},{"product_id":"business-of-tourism-book-j-christopher-holloway-9781292063249","title":"The Business of Tourism","description":"The tourism industry is in a constant state of flux, where trends and attitudes are frequently susceptible to outside influences, including factors such as technological and economic change. 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The result is a practical and relevant text for any student wishing to work in one of the many diverse sectors of the tourism industry.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50264487297297,"sku":"GOR009913313","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51197760373009,"sku":"GOR009940293","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1292063246.jpg?v=1751208215"},{"product_id":"business-of-tourism-book-j-christopher-holloway-9781526459442","title":"The Business of Tourism","description":"Tourism as an industry is constantly changing: Trends and attitudes are frequently susceptible to changes in what people look for in a holiday, which can change with economic context, generational shifts or the political landscape. In The Business of Tourism, Chris Holloway and Claire Humphreys help students to not only understand these new changes but to study them with a critical mindset.   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