{"title":"Jackie Huba","description":null,"products":[{"product_id":"monster-loyalty-book-jackie-huba-9781591846505","title":"Monster Loyalty","description":"Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her Little Monsters - passionate fans who look to her not just for music but also for joy, inspiration, and a sense of community.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49562601292049,"sku":"GOR008806434","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49726901059857,"sku":"CIN1591846501G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51463452426513,"sku":"CIN1591846501VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53149835657489,"sku":"GOR009993426","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1591846501.jpg?v=1751119437"},{"product_id":"creating-customer-evangelists-book-jackie-huba-9780988195400","title":"Creating Customer Evangelists","description":"When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers. Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word. Lessons of customer evangelism related through real life company stories make this book an absorbing read. -- Harvard Business School I'll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I'd turned the last page, I'd become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future  -- Dan Pink, author of Drive and A Whole New Mind An inspiring and thorough book packed with real life examples, action items and insight. -- Emanuel Rosen, author of The Anatomy of Buzz Jackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term customer evangelism. The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of the world's smartest business thinkers.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50368437256465,"sku":"CIN0988195402G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51010861498641,"sku":"NIN9780988195400","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53432812273937,"sku":"CIN0988195402VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0988195402.jpg?v=1750885113"},{"product_id":"citizen-marketers-book-jackie-huba-9780988195417","title":"Citizen Marketers","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51226205323537,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51226207846673,"sku":"NIN9780988195417","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0988195410.jpg?v=1750820824"},{"product_id":"fiercely-you-book-jackie-huba-9780369381330","title":"Fiercely You","description":"Work through your fears by getting fierce  Fiercely You is a creative, playful approach to the serious problems that women face regarding confidence and risk taking. At a particularly low point in her life, bestselling author Jackie Huba serendipitously stumbled upon the wonderful world of drag queens and was inspired. They were supremely self-assured, utterly fearless, strong, powerful, and unabashedly and completely themselves. Jackie even became a drag queen herself: Lady Trinity. Drawing on her own experiences and interviews with the world's top drag queens, Huba and coauthor Shelly Kronbergs offers five Keys to Fierce that will help readers find the courage to ignore criticism and live the life they truly to live every day-no wigs or stilettos required.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51284109099281,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51284110049553,"sku":"NIN9780369381330","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52428614893841,"sku":"NLS9780369381330","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0369381335.jpg?v=1751165973"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-jackie-huba.oembed","provider":"World of Books ","version":"1.0","type":"link"}