{"title":"James Twitchell","description":null,"products":[{"product_id":"twenty-ads-that-shook-the-world-book-james-twitchell-9780609807231","title":"Twenty Ads That Shook the World","description":"James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49508127605009,"sku":"GOR003188808","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49677378519313,"sku":"CIN0609807234G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50333115416849,"sku":"CIN0609807234A","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50762477338897,"sku":"CIN0609807234VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51884590334225,"sku":"GOR011402753","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52430393213201,"sku":"NLS9780609807231","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52979297976593,"sku":"NIN9780609807231","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53484138168593,"sku":"GOR004479529","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0609807234.jpg?v=1751262160"},{"product_id":"look-away-dixieland-book-james-b-twitchell-9780807137611","title":"Look Away Dixieland","description":"As a boy, James Twitchell heard stories about his ancestors in Louisiana and even played with his great-grandfather's Civil War sword, but he never appreciated the state and the events that influenced a pivotal chapter in his family history. His great-grandfather, Marshall Harvey Twitchell, a carpetbagger from Vermont, had settled in upstate Louisiana during Reconstruction, married a local girl, and encountered much success until a fateful day in August 1874. The dramatic story of the elder Twitchell's life and near assassination fuels the author's pursuit of his family's history and a true understanding of the South.  In Look Away, Dixieland, Vermont-native Twitchell sets out from his current home inFlorida on the inauguration day of America's first black president to find the \"\"real\"\" South and to try to understand the truth about his illustrious ancestor. He travels in an RV from Georgia's Okefenokee Swamp across Alabama and Mississippi to Coushatta, Louisiana. As he drives through the heart of Dixie, Twitchell sorts through the prejudices he learned from his northern rearing. In searching for the culture he had held at arm's length for so long, he tours small-town southern life -- in campgrounds, cotton gins, churches, country fairs, and squirrel dog kennels -- and uncovers some fundamental truths along the way. Notably, he discovers that prejudices of race, class, and ideology are not limited by geography. As one man from Georgia mockingly summed up North versus South stereotypes, \"\"Y'all are rude and we're stupid.\"\"  Unexpectedly, Twitchell also uncovers facts about his great-grandfather and sheds new light on his family's past. An enlightening, humorous, and refreshingly honest search, Look Away, Dixieland reveals some of the differences and similarities that ultimately define us as a nation.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50124585500945,"sku":"CIN0807137618G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50367978602769,"sku":"CIN0807137618VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0807137618.jpg?v=1762597795"},{"product_id":"lead-us-into-temptation-book-james-b-twitchell-9780231115186","title":"Lead Us Into Temptation","description":"Coke adds life. Just do it. Yo quiero Taco Bell. We live in a commercial age, awash in a sea of brand names, logos, and advertising jingles-not to mention commodities themselves. Are shoppers merely the unwitting stooges of the greedy producers who will stop at nothing to sell their wares? Are the producers' powers of persuasion so great that resistance is futile?  James Twitchell counters this assumption of the used and abused consumer with a witty and unflinching look at commercial culture, starting from the simple observation that \"we are powerfully attracted to the world of goods (after all, we don't call them 'bads').\" He contends that far from being forced upon us against our better judgment, \"consumerism is our better judgment.\" Why? Because increasingly, store-bought objects are what hold us together as a society, doing the work of \"birth, patina, pews, coats of arms, house, and social rank\"-previously done by religion and bloodline. We immediately understand the connotations of status and identity exemplified by the Nike swoosh, the Polo pony, the Guess? label, the DKNY logo. The commodity alone is not what we are after; rather, we actively and creatively want that logo and its signification-the social identity it bestows upon us. As Twitchell summarizes, \"Tell me what you buy, and I will tell what you are and who you want to be.\" Using elements as disparate as the film The Jerk, French theorists, popular bumper stickers, and Money magazine to explore the nature and importance of advertising lingo, packaging, fashion, and \"The Meaning of Self,\" Twitchell overturns one stodgy social myth after another. In the process he reveals the purchase and possession of things to be the self-identifying acts of modern life. Not only does the car you drive tell others who you are, it lets you know as well. The consumption of goods, according to Twitchell, provides us with tangible everyday comforts and with crucial inner security in a seemingly faithless age. That we may find our sense of self through buying material objects is among the chief indictments of contemporary culture. Twitchell, however, sees the significance of shopping. \"There are no false needs.\" We buy more than objects, we buy meaning. For many of us, especially in our youth, Things R Us.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50290811961617,"sku":"CIN0231115180G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50936207704337,"sku":"GOR007380599","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53508216291601,"sku":"GOR010060662","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0231115180.jpg?v=1750813080"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-james-twitchell.oembed","provider":"World of Books ","version":"1.0","type":"link"}