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The emphasis is on information itself, not on information technology. Information, overshadowed for a while by the glamour and novelty of IT, is the fundamental component of the modern corporation.\u003c\/p\u003e\u003cp\u003eIn Information and the Modern Corporation, longtime IBM manager and consultant James Cortada clarifies the differences among data, facts, information, and knowledge and describes how the art of analytics has all but eliminated decision making based on gut feeling, replacing it with fact-based decisions. He describes the working style of road warriors, whose offices are anywhere their laptops and cell phones are and whose deep knowledge of a given topic becomes their medium of exchange.\u003c\/p\u003e\u003cp\u003eInformation is the core of the modern enterprise, and the use of information defines the activities of a firm. 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Mainframes, client servers, PCs, networks, e-business, the Internet, databases, technical management--indeed, in the brave new business world facing today's firms only one thing is certain: change. And when looking for a model for corporate change, one should look no further than IBM. In this decade, IBM has gone from a company with less than $60 billion in unprofitable revenue to a highly profitable $85 billion-plus enterprise. In a company whose major source of revenue was once hardware, services now account for more than a third of its revenue. IBM Global Services, only seven years old and $25 billion strong, draws most of its revenue from helping businesses to do successfully what IBM has done: transform themselves. In five down-to-earth sections, the authors share their vast experience, apply case studies, chart trends and describe in-depth the practices that allowed IBM to transform itself, and to show the way for other firms. 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He identifies key lessons that managers can learn from IBM’s experience and apply in their own organizations today. This engaging and deeply researched book holds many insights for business historians, executives and managers concerned with stakeholder relations, professionals interested in corporate culture, and IBMers.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49747589005585,"sku":"NGR9780231213004","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/023121300X.jpg?v=1769248446"},{"product_id":"best-practices-in-information-technology-book-james-w-cortada-9780137564460","title":"Best Practices in Information Technology","description":"75644-5 Get real, quantifiable value from your IT investments! This year, more than $1,000,000,000,000-one trillion dollars-will be spent on information technology. Yet few organizations are confident of the value of these enormous investments. It doesn't have to be that way. Best Practices in Information Technology offers a comprehensive approach to finding and applying IT solutions that work-not just now, but for years to come. In this concise, actionable book, IBM management expert James W. Cortada shows how to implement IT best practices as a long-term strategy, not a one-time fix. You'll learn:  *New ways to make sure IT delivers economic value to the corporation. *What IT best practices have in common-and where to look for them. *How to take a \"snapshot\" of your current effectiveness. *How to choose among competing IT initiatives-and make sure they deliver on their promises.  Cortada reviews every major activity that IT organizations perform, showing how to continuously find new ways to maximize cost-effectiveness and customer value.He focuses on areas where best practices can deliver the most powerful payoff, including: reducing labor costs, shortening cycle times, and enhancing service. 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The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. 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Information increased in volume due to a series of innovations, such as the electrification of communications and the development of computers, but also due to the organization of facts and knowledge by discipline, making it easier to manage and access. He looks at what major disciplines have done to shape the nature of modern information, devoting chapters to the most obvious ones. Cortada argues that understanding how some features of information evolved is useful for those who work in subjects that deal with their very construct and application, such as computer scientists and those exploring social media and, most recently, history. 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An introduction and 11 chapters describe what this information ecosystem looked like, how it evolved, and how it was used. For another vast layer of information about this subject the reader is directed to the detailed bibliographic essay in the back of this book. It includes a narrative history, case studies in the form of sidebars, and stories illustrating key points. Readers will find, for example, the story of how the US postal system helped create today's information society, along with everything from books and newspapers to TV, computers, and the Internet.   The build-up to what many today call the Information Age took a long time to achieve and continues to build momentum. The implications for the world, and not just for the United States, are as profound as any mega-trend one could identify in the history of humankind. 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