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A prominent expert on biblical rhetoric and the ritualization of books, James W. Watts describes how Jews and Christians ritualize the Bible by interpreting it, by expressing it in recitations, music, art, and film, and by venerating the physical scroll and book. The first two sections of the book are organized around the Torah and the Gospels—which have been the focus of Jewish and Christian ritualization of scriptures from ancient to modern times—and treat the history of other biblical books in relation to these two central blocks of the Hebrew Bible and New Testament. In addition to analyzing the semantic contents of all the Bible’s books as persuasive rhetoric, Watts describes their ritualization in the iconic and expressive dimensions in the centuries since they began to function as a scripture, as well as in their origins in ancient Judaism and Christianity. 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By calling attention to the iconic dimension of books, James Watts argues that we can better understand how physical books mediate social value and power within and between religious communities, nations, academic disciplines, and societies both ancient and modern.  How and Why Books Matter will appeal to a wide range of readers interested in books, reading, literacy, scriptures, e-books, publishing, and the future of the book. 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