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Creative heroes like the father of Japanese short stories Ryunosuke Akutagawa, the immortal poet Ono no Komachi, the hilarious Sei Shonagon and her insight into human nature. Trailblazers who broke down barriers like the feminist Hiratsuka Raicho, the statesman Fukuzawa Yukichi, the photographic genius Hiroshi Hamaya. These Japanese folk heroes led fascinating lives that provide insight into our own through the principles and practices they lived by. They struggled with universal ideals of honour, duty, courage and kindness, helping them transcend their culture. Whether you're looking to learn about Japanese history, fall down a philosophy rabbit hole or pick up new mental health habits, these heroes can teach us timeless lessons. 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What about modern drink advertising starting with scotch whisky? These are the kind of timeless cultural links that appear across the history of alcoholic spirits all over the world. To understand these connections is to understand the evolution of society, with spirits like gin, rum, whisky and vodka all shaping politics, marketing and pop culture.   A History Of Alcoholic Spirits: How Our Favourite Tipples Changed The World is an exploration of how all these themes come together. Discover the hidden histories of Western spirits like mezcal and vodka and the deep roots of Eastern spirits like Chinese baijiu and Korean soju. Meet the eclectic cast of characters responsible for creating the world’s most popular spirit categories and the crusaders who tried to tear them down in the name of decency and political gain.  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