{"title":"Jan Y Yang","description":"\u003cp\u003eDive into the vibrant graphic novels of Jan Y Yang, blending cultural heritage with compelling coming-of-age stories. Perfect for fans of Gene Luen Yang and thoughtful, character-driven narratives. Explore now!\u003c\/p\u003e","products":[{"product_id":"pricing-puzzle-book-jan-y-yang-9783030507763","title":"The Pricing Puzzle","description":"The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a \"price wonderland\" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.   Structured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts withus as customers.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49738640752913,"sku":"NGR9783030507763","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50637800309009,"sku":"GOR014020631","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52689381130513,"sku":"NLS9783030507763","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52760967512337,"sku":"NIN9783030507763","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3030507769.jpg?v=1750837919"},{"product_id":"chinese-electric-vehicle-trailblazers-book-jan-y-yang-9783031251443","title":"Chinese Electric Vehicle Trailblazers","description":"From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.  Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher’s project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town.     Sharing valuable insights for all readerswith an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49744363290897,"sku":"NGR9783031251443","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51064471257361,"sku":"NIN9783031251443","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52668317434129,"sku":"NLS9783031251443","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/303125144X.jpg?v=1750902063"},{"product_id":"pricing-compass-book-jan-y-yang-9783031520594","title":"The Pricing Compass","description":"This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to result-driven pricing strategies and execution but also addresses the most important pillars of good pricing governance. To do so, the book covers a broad range of pricing topics relevant at different stages of business evolution, e.g. determining the starting point of the pricing journey, identifying unique selling propositions, gauging willingness to pay (WTP), conducting effective customer profiling, improving promotions, and managing distribution from a pricing standpoint.      The book fills a gap in the current pricing literature, which largely consists of descriptive and retrospective narratives cataloging past pricing strategies and tactics that never delve into the underlying rationale and methodologies. It provides readers with clear, actionable insights on how to price their own products and services.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51060418150673,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51060420477201,"sku":"NIN9783031520594","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52658811240721,"sku":"NLS9783031520594","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3031520599.jpg?v=1751220991"},{"product_id":"reimagine-pricing-book-jan-y-yang-9783031904172","title":"Reimagine Pricing","description":"Designed for business leaders, pricing experts, and AI enthusiasts, this book is not just a guideits a call to action to embrace the future of AI-enabled pricing with confidence, creativity, and purpose.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51670126330129,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51670126887185,"sku":"NGR9783031904172","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52485998280977,"sku":"NLS9783031904172","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3031904176.jpg?v=1751126189"},{"product_id":"pricing-compass-book-jan-y-yang-9783031520624","title":"The Pricing Compass","description":"This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51717946507537,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51717946966289,"sku":"NGR9783031520624","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3031520629.jpg?v=1751415394"},{"product_id":"chinese-m-as-in-germany-book-jan-y-yang-9783030075989","title":"Chinese M\u0026As in Germany","description":"Chinese companies have been increasingly active in outbound investment in recent years, with Germany the third largest destination in Europe. Adopting an analytical approach and utilizing case studies and expert interviews, this book examines Chinese mergers and acquisitions (M\u0026amp;As) in Germany, with a focus on the companies’ business growth, particularly the integration process and subsequent growth after acquisition.    The authors contend that Chinese investors take a different approach than their western counterparts, by fostering a long-term orientation toward their investments and placing greater emphasis on co-evolution with the acquired firms rather than transfer of knowledge back to China.    This book offers readers a behind-the-scenes story of three separate M\u0026amp;A cases, shedding light on the growth models that ensue from mergers and acquisitions, and the endeavors of Chinese and German managers to grow the businesses together.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52618572333329,"sku":"NLS9783030075989","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783030075989.jpg?v=1761533502"},{"product_id":"chinese-m-as-in-germany-book-jan-y-yang-9783319994048","title":"Chinese M\u0026As in Germany","description":"Chinese companies have been increasingly active in outbound investment in recent years, with Germany the third largest destination in Europe. Adopting an analytical approach and utilizing case studies and expert interviews, this book examines Chinese mergers and acquisitions (M\u0026amp;As) in Germany, with a focus on the companies’ business growth, particularly the integration process and subsequent growth after acquisition.    The authors contend that Chinese investors take a different approach than their western counterparts, by fostering a long-term orientation toward their investments and placing greater emphasis on co-evolution with the acquired firms rather than transfer of knowledge back to China.    This book offers readers a behind-the-scenes story of three separate M\u0026amp;A cases, shedding light on the growth models that ensue from mergers and acquisitions, and the endeavors of Chinese and German managers to grow the businesses together.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52655408840977,"sku":"NLS9783319994048","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783319994048.jpg?v=1762220445"},{"product_id":"preisgestaltung-neu-denken-book-jan-y-yang-9783032074683","title":"Preisgestaltung neu denken","description":"Dieses Buch hebt das transformative Potenzial KI-gestützter Preisgestaltung hervor und zeigt, wie Unternehmen dadurch Umsatzpotenziale erschließen, Kundenerlebnisse optimieren und sich einen Wettbewerbsvorteil verschaffen können. Durch die Kombination modernster KI-Technologien mit umsetzbaren Strategien bietet es einen umfassenden Fahrplan für Organisationen, die von reaktiven, manuellen Preisprozessen zu proaktiven, datengetriebenen Systemen übergehen möchten, die in Echtzeit vorhersagen, sich anpassen und Mehrwert schaffen. Mit einem klaren Fokus auf praktische Anwendungen überbrückt das Buch die Lücke zwischen technologischer Innovation und realer Umsetzung. Es bietet eine einzigartige Mischung aus strategischen Einblicken, technischen Beispielen – einschließlich Python-Code und KI-Workflows – sowie Fallstudien aus Branchen wie Einzelhandel, Reise und Industrie. Diese Beispiele zeigen, wie Unternehmen ihre Margen erhöht, die Abwanderung reduziert und die Kundentreue gesteigert haben – durch den gezielten Einsatz von KI. Darüber hinaus werden schnell wachsende Trends wie autonome Systeme, Blockchain-Transparenz und ökosystembasierte Preisgestaltung beleuchtet, was das Buch zu einer unverzichtbaren Lektüre für alle macht, die ihre Preisstrategien zukunftssicher gestalten möchten. Ein zentrales Anliegen des Buches ist der menschliche Aspekt der KI-Einführung. Es behandelt Herausforderungen wie Widerstand gegen Veränderungen, ethische Fragen der Preisfairness und den Aufbau von Vertrauen – sowohl intern als auch gegenüber Kundinnen. Indem es KI nicht als Ersatz, sondern als Enabler positioniert, befähigt das Buch Pricing-Expertinnen, von taktischen Rollen in strategische Führungspositionen zu wechseln und die Zusammenarbeit zwischen menschlicher Intuition und maschineller Intelligenz zu fördern.   Das Buch wirft provokante Fragen auf: Wie können Unternehmen KI nutzen, ohne Ethik oder Transparenz zu gefährden? Welche Fähigkeiten benötigen Pricing-Teams in einer KI-getriebenen Zukunft? Und wie lässt sich KI-gestützte Preisgestaltung mit übergeordneten Unternehmenszielen in Einklang bringen? Es beantwortet diese Fragen mit klaren, praxisnahen Lösungen und einer Vision für die Integration von KI in das Herz der Unternehmensprozesse – und macht Preisgestaltung so zu einem strategischen Differenzierungsmerkmal.   Konzipiert für Führungskräfte, Pricing-Expertinnen und KI-Enthusiastinnen ist dieses Buch nicht nur ein Leitfaden – es ist ein Aufruf zum Handeln, die Zukunft der KI-gestützten Preisgestaltung mit Selbstvertrauen, Kreativität und Zielstrebigkeit zu gestalten.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52717287702801,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52717287997713,"sku":"NLS9783032074683","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783032074683.jpg?v=1762906037"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-jan-y-yang.oembed","provider":"World of Books ","version":"1.0","type":"link"}