{"title":"Jayson Lusk","description":null,"products":[{"product_id":"food-police-book-jayson-lusk-9780307987037","title":"The Food Police","description":"\u003cb\u003eA rollicking indictment of the liberal elite's hypocrisy when it comes to food.\u003cbr\u003e \u003cbr\u003e\u003c\/b\u003eBan trans-fats? Outlaw Happy Meals? Tax Twinkies? What's next? Affirmative action for cows?   \u003cbr\u003e      A catastrophe is looming. Farmers are raping the land and torturing animals. Food is riddled with deadly pesticides, hormones and foreign DNA. Corporate farms are wallowing in government subsidies. Meat packers and fast food restaurants are exploiting workers and tainting the food supply. And Paula Deen has diabetes!\u003cbr\u003e      Something must be done. So says an emerging elite in this country who think they know exactly what we should grow, cook and eat. They are the food police.\u003cbr\u003e      Taking on the commandments and condescension the likes of Michael Pollan, Alice Waters, and Mark Bittman, \u003ci\u003eThe Food Police\u003c\/i\u003e casts long overdue skepticism on fascist food snobbery, debunking the myths propagated by the food elite.  You'll learn:\u003cbr\u003e -   Organic food is not necessarily healthier or tastier (and is certainly more expensive).\u003cbr\u003e -   Genetically modified foods haven't sickened a single person but they have made farmers more profitable  and they do hold the promise of feeding impoverished Africans.\u003cbr\u003e -   Farm policies aren't making us fat.\u003cbr\u003e -   Voguish locavorism is not greener or better for the economy.\u003cbr\u003e -   Fat taxes won't slim our waists and \"fixing\" school lunch programs won't make our kids any smarter.\u003cbr\u003e -   Why the food police hypocritically believe an iPad is a technological marvel but food technology is an industrial evil\u003cbr\u003e So before Big Brother and Animal Farm merge into a socialist nightmare, read \u003ci\u003eThe Food Police\u003c\/i\u003e and let us as Americans celebrate what is good about our food system and take back our forks and foie gras before it's too late!","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49525117223185,"sku":"GOR007420528","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49542471352593,"sku":"GOR013756538","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50348540690705,"sku":"CIN0307987035G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51415627399441,"sku":"CIN0307987035VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0307987035.jpg?v=1751164976"},{"product_id":"experimental-auctions-book-jayson-l-lusk-9780521671248","title":"Experimental Auctions","description":"Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values. Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource to graduate students, practitioners and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50236606382353,"sku":"CIN0521671248VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51917374292241,"sku":"GOR014460764","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52404516323601,"sku":"NLS9780521671248","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0521671248.jpg?v=1751197934"},{"product_id":"unnaturally-delicious-book-jayson-lusk-9781250074300","title":"Unnaturally Delicious","description":"The food discussion in America can be quite pessimistic. With high obesity rates, diabetes, climate change, environmental degradation, and common occurrence of animal abuse in factory farms, it would seem that there wasn't very much room for a positive perspective. The constant fear that there just isn't enough food has expanded to new areas of concern about water availability, rising health care costs, and dying bees. In Unnaturally Delicious, Lusk makes room for a positive perspective by writing the story of the changing food system, suggesting that technology and agriculture can work together in a healthy and innovative way to help solve the world's largest food issues and improve the farming system as we know it. There is a new kind of farmer and a new kind of food consumer - Food Techies. Food Techies are changing food and agriculture for the good, and these changes can help solve some of the most serious food issues plaguing our world. Innovation is the American way. Benjamin Franklin, Thomas Jefferson, and many of America's forefathers saw innovation and change as necessary for creating a strong nation. Now the world is filled with convenient innovations that change the way we think about food. These innovations, however, come with their own set of new challenges. Who are the scientists, entrepreneurs, and progressive farmers who meet these challenges and search for solutions? Unnaturally Delicious has the answers.","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50379555799313,"sku":"CIN1250074304A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50379558158609,"sku":"CIN1250074304G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52602038878481,"sku":"NIN9781250074300","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53054172692753,"sku":"CIN1250074304VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1250074304.jpg?v=1751335320"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-jayson-lusk.oembed","provider":"World of Books ","version":"1.0","type":"link"}