{"title":"Jaywant Singh","description":null,"products":[{"product_id":"brand-management-book-jaywant-singh-9781398611580","title":"Brand Management","description":"Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49754288455953,"sku":"NGR9781398611580","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51024419488017,"sku":"NIN9781398611580","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52584692187409,"sku":"NLS9781398611580","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1398611581.jpg?v=1750713254"},{"product_id":"brands-and-consumers-book-jaywant-singh-9781138326897","title":"Brands and Consumers","description":"Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice.  The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.  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Explore these areas and more with this clear and concise brand management textbook.    Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture.     Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm \u0026amp; Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides, video links and an instructors' manual containing further case studies and exercises.  This is an indispensable textbook for undergraduate and postgraduate students of brand management.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51024333603089,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51024336027921,"sku":"NIN9781398611603","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51511957389585,"sku":"NGR9781398611603","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52589784105233,"sku":"NLS9781398611603","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1398611603.jpg?v=1751421612"},{"product_id":"brands-and-consumers-book-jaywant-singh-9781032443300","title":"Brands and Consumers","description":"Brand management is firmly established as a core business and marketing activity. 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