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From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand's reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers--building brand love and loyalty in the process.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50395834843409,"sku":"CIN1940858992G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50395837038865,"sku":"CIN1940858992VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51057716363537,"sku":"NIN9781940858999","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52500162904337,"sku":"GOR011467141","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52680657895697,"sku":"NLS9781940858999","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1940858992.jpg?v=1750964491"},{"product_id":"marketing-to-gen-z-book-jeff-fromm-9781400231089","title":"Marketing to Gen Z","description":"\u003cbr\u003e \u003cbr\u003e \u003cp\u003eWith bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.\u003c\/p\u003e \u003cp\u003eHaving internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. 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