{"title":"Jeffrey W Alexander","description":null,"products":[{"product_id":"japan-s-motorcycle-wars-book-jeffrey-w-alexander-9780774814546","title":"Japan's Motorcycle Wars","description":"Assesses the historical development and societal impact of the motorcycle industry, from the influence of motor sports on vehicle sales in the early 1900s to the postwar developments that led to the massive wave of motorization sweeping the Asia-Pacific region.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49559166091537,"sku":"GOR013283125","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49730618196241,"sku":"NGR9780774814546","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0774814543.jpg?v=1763224804"},{"product_id":"japan-s-motorcycle-wars-book-jeffrey-w-alexander-9780824833282","title":"Japan's Motorcycle Wars","description":"\u003cp\u003e\"Reading this book is a revelation and a thrill. It is an excellent example of business history done right. Alexander's contribution here is thoroughly original; he gives us a rare look into the experiences of the losers as well as the winners in Japanese business. He will open the eyes of everyone in the field to the significance of the motorcycle industry on Japan's economic and technological development.\" --William Tsutsui, author of Manufacturing Ideology: Scientific Management in Twentieth-Century Japan\u003cbr\u003e \u003cbr\u003e \"This book is very much at the cutting edge of current scholarship. Besides demonstrating the role of the Japanese military and empire in the early development of the industry, it illuminates the intense competition among motorbike makers in the first decade and a half after the Second World War.\" --Steven Ericson, author of The Sound of the Whistle: Railroads and the State in Meiji Japan\u003cbr\u003e \u003cbr\u003e For decades a crown jewel of Japan's postwar manufacturing industry, motorcycles remain one of Japan's top exports. Japan's Motorcycle Wars assesses the historical development and societal impact of the motorcycle industry, from the influence of motor sports on vehicle sales in the early 1900s to the postwar developments that led to the massive wave of motorization sweeping the Asia-Pacific region today.\u003cbr\u003e \u003cbr\u003e Jeffrey Alexander brings a wealth of information to light, providing English translations of transcripts, industry publications, and company histories that have until now been available only in Japanese. By exploring the industry as a whole, he reveals that Japan's motorcycle industry was characterized not by communitarian success but by misplaced loyalties, technical disasters, and brutal competition.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50364265267473,"sku":"CIN0824833287G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0824833287.jpg?v=1762597236"},{"product_id":"drinking-bomb-and-shooting-meth-alcohol-and-drug-use-in-japan-book-jeffrey-w-alexander-9780924304859","title":"Drinking Bomb and Shooting Meth - Alcohol and Drug Use in Japan","description":"In Japan, beer has been known, since the 1960s, as the \"beverage of the masses,\" and whisky culture has roots stretching back to the 1950s. Meanwhile, methamphetamine was first developed in Japan and came to be sold commercially by the 1940s, and the country has also experimented with homegrown hangover drugs. By combining studies on each of these products and marketplaces, \u003ci\u003eDrinking Bomb and Shooting Meth\u003c\/i\u003e explores the efforts of those who brewed, distilled, synthesized, and marketed Western alcohol and innovative pharmaceuticals. Jeffrey W. Alexander asks how these products became so popular, available, and fashionable, and explores what their advertising campaigns say about Japan's shifting culture, which is often quick to absorb and refine foreign wares. Alexander's research highlights themes like the seedy reputation of early bars, the style of prewar beer advertising, the scourge of illicit postwar liquor, the promises offered by hangover pills, and the swift campaign to demonize meth and eradicate its use. Examining these products, as well as their innovators and advertisers, offers us unique and rich perspectives on Japan's experience with drugs and alcohol.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52994563047697,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":52994563211537,"sku":"CIN0924304855G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780924304859.jpg?v=1767618985"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-jeffrey-w-alexander.oembed","provider":"World of Books ","version":"1.0","type":"link"}