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Featuring contemporary case studies, essays from some of the industry’s leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media.   For more information about the book, supplementary updates and teaching materials, follow Social Media Communication online at:　    Facebook:   https:\/\/www.facebook.com\/SocialMediaCommunication    Twitter:    @JeremyHL #smc2015      SlideShare:   http:\/\/www.slideshare.net\/jeremylipschultz","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50110646878481,"sku":"CIN1138776459G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1138776459.jpg?v=1750823625"},{"product_id":"social-media-communication-book-jeremy-harris-lipschultz-9780367195007","title":"Social Media Communication","description":"This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter, and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50177179779345,"sku":"CIN0367195003G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52372125122833,"sku":"GOR014509086","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367195003.jpg?v=1751038988"},{"product_id":"social-media-communication-book-jeremy-harris-lipschultz-9780367194956","title":"Social Media Communication","description":"This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing.   Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication.  Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50275049996561,"sku":"CIN0367194953G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367194953.jpg?v=1751292091"},{"product_id":"classic-american-semi-trucks-book-jeremy-lipschultz-9780760308257","title":"Classic American Semi Trucks","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50325268070673,"sku":"CIN076030825XG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50406287769873,"sku":"CIN076030825XA","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50424867717393,"sku":"CIN076030825XVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53157181554961,"sku":"GOR005761259","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/076030825X.jpg?v=1751010325"},{"product_id":"free-expression-in-the-age-of-the-internet-book-jeremy-lipschultz-9780813391137","title":"Free Expression in the Age of the Internet","description":"In Free Expression in the Age of the Internet, Jeremy Lipschultz investigates the Internet and its potential for profound change, analyzing the use of its technology from social, political, and economic perspectives. Lipschultz provides new insights on traditional legal concepts such as marketplace of ideas, social responsibility, and public interest, arguing that from a communication theory perspective, free expression is constrained by social norms and conformity.Lipschultz explores social limits on free expression by first examining history of print and electronic media law and regulation. He utilizes the gatekeeping metaphor, the spiral of silence, and diffusion theory to explore current data on the Internet. He uses Reno v. ACLU (1997) as a case study of current First Amendment thinking. This book includes recent evidence, including samples of content from Internet gossip columnist Matt Drudge, and the investigation of President Clinton as it unfolded on the World Wide Web.The analysis is related to broader issues about Internet content, including commercial and other communication. The new technologies raise new questions about legal and social definitions of concepts such as privacy. Free expression is explored in this book under the umbrella of a global, commercial economy that places importance on legal rights such as copyright, even where those rights limit free flow of ideas.The Internet places free expression on two tracks. On the one hand, corporate players are developing cyberspace as a new mass media. On the other hand, the Internet is virtual space where individuals have the power to connect and communicate with others in ways never before seen. This groundbreaking text advancing new media scholarship uses the most current case studies from the Internet to show free expression in practice today. Lipshultz presents a relevant and efficacious social communication theory of free expression which critically examines the necessary factors involved in comprehensive policy analysis and enactment.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52332339724561,"sku":"NLS9780813391137","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780813391137.jpg?v=1758151312"},{"product_id":"free-expression-in-the-age-of-the-internet-book-jeremy-lipschultz-9780367315825","title":"Free Expression in the Age of the Internet","description":"In Free Expression in the Age of the Internet, Jeremy Lipschultz investigates the Internet and its potential for profound change, analyzing the use of its technology from social, political, and economic perspectives. 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In exploring the issues associated with this highly controversial area, author Jeremy Harris Lipschultz makes headway toward an understanding of how indecency, as communication on the fringes of social norms, functions in defining free expression through specific types of speech. He contrasts conceptualizations of indecency and obscenity, synthesizes case law and social research, and develops theoretical generalizations for future research and study. 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