{"title":"Jim Signorelli","description":"\u003cp\u003eDelve into the insightful world of Jim Signorelli, exploring the realms of brand narrative and strategic storytelling. Discover how to build brands that resonate and captivate. Browse his compelling works now.\u003c\/p\u003e","products":[{"product_id":"story-branding-book-jim-signorelli-9781608321452","title":"Story Branding","description":"Shows marketers how to develop brand-planning documents that have much more punch than traditional creative briefs. This title includes sample \"I AM Statements\" and \"Story Briefs\" that illustrate the benefits of using storytelling to establish brands.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49572886577425,"sku":"GOR006366250","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50316860981521,"sku":"CIN1608321452G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50797158957329,"sku":"CIN1608321452VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1608321452.jpg?v=1751425491"},{"product_id":"storybranding-2-0-book-jim-signorelli-9780692926376","title":"StoryBranding 2.0","description":"From Library Journal: \u003cp\u003eAdvertising executive Signorelli was tired of the traditional approach to his craft, which he feels resulted in soulless hyperbole and mindless drivel. \u003c\/p\u003e\u003cp\u003eWhen preparing for a client meeting, he had an epiphany. Rather than doing a traditional brief for the client, identifying its brand's unique selling proposition, he wrote a story: a first-person narrative told from the prospective customer's point of view. Customers have problems they want to be solved, and their stories provide clues to understanding how the brand can solve them. Signorelli compares the StoryBranding process, which helps brands understand themselves, to the way stories teach us about the people in them. \u003c\/p\u003e \u003cp\u003eVERDICT Since advertising is, among other things, about building and nurturing relationships between the brand and the customer, the timeless tradition of storytelling is a natural approach to facilitate the process. \u003c\/p\u003e \u003cp\u003eSignorelli skillfully coaches his readers through understanding a brand's core values and aligning them to customers' needs. While branding and advertising books are a dime a dozen, the author's original approach and competent storytelling skills serve his topic well. -Carol Elsen, (c) Copyright 2012. Library Journals LC, \u003c\/p\u003e \u003cp\u003eAll marketers should read Jim's book, especially those who haven't embraced storytelling. It not only drives home the efficacy of storytelling but also offers a roadmap for leveraging this tool to uniquely communicate the human essence of a brand. Thought provoking and useful book.--Dennis Dunlap, Former CEO, American Marketing Association\u003c\/p\u003eMany books talk about the power of storytelling as a persuasion device, but this is not one of them. Jim believes it's more important to become a story than to tell one. And he shows how it can be done for all brands, big or small, for any product or service.StoryBranding 2.0StoryBranding is applicable to personal branding as well. If you have a birth certificate, you are a brand, he says. An easy, entertaining, and educational read, this revolutionary book on branding has been called a must read by critics and marketers across the globe. (Gold Medal Non-Fiction Award from Stephanie Chandler, who heads the Non-Fiction Writers Association.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50100100399377,"sku":"GOR013400111","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50361706152209,"sku":"CIN0692926372G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50495185060113,"sku":"CIN0692926372VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0692926372.jpg?v=1751199136"},{"product_id":"story-branding-2-0-book-jim-signorelli-9781626340312","title":"Story Branding 2.0","description":"\u003cdiv\u003e\n\u003cb\u003eThe ultimate how-to book about brand storytelling\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Brand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003ci\u003eStoryBranding 2.0\u003c\/i\u003e is an updated edition of the award-winning, best-selling book that has sparked enthusiasm among marketing luminaries, CEOs, entrepreneurs, and personal branding advocates.\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Developing your brand's story must start with an understanding of what a story really is and how it is structured. Then, using this essential structure as scaffolding, you can begin to answer specific questions that will help you develop your brand's most authentic story--the story that will do the most to capture the hearts and minds of prospects. As your brand sets out to overcome obstacles in order to achieve its goals, you will:\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e * be guided every step of the way towards defining who your brand is and why it exists.\u003cbr\u003e \u003cbr\u003e * learn how to use a unique immersion technique that will help you achieve greater empathy with your most likely prospects.\u003cbr\u003e \u003cbr\u003e * know how to overcome controllable obstacles standing in the way of your brand's success.\u003cbr\u003e \u003cbr\u003e * learn how to tell your brand's story so that it truly resonates with prospects.\u003cbr\u003e \u003cbr\u003e * find ways to galvanize support for your brand's story throughout your organization.\u003cbr\u003e \u003cbr\u003e * see how the StoryBranding process can be applied to you personally and in everyday selling situations.\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Written by a thirty-five-year veteran of marketing and advertising who has worked on major national brands, this is the ultimate how-to brand-planning book for professionals and beginners alike. Besides being instructive and full of real-life examples, it is highly entertaining, as the author recounts experiences he's had during his long career as an advertising executive.\u003c\/div\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50396007203089,"sku":"CIN1626340315G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51423595004177,"sku":"CIN1626340315VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53452596347153,"sku":"GOR014928623","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1626340315.jpg?v=1750831278"},{"product_id":"storybranding-2-0-book-jim-signorelli-9781632996558","title":"StoryBranding 2.0","description":"\u003cp\u003e\u003cstrong\u003eStorybranding 2.0: The ultimate how-to book about brand storytelling\u003c\/strong\u003eBrand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.StoryBranding 2.0 is an updated edition of the award-winning, best-selling book that has sparked enthusiasm among marketing luminaries, CEOs, entrepreneurs, and personal branding advocates.Developing your brand's story must start with an understanding of what a story really is and how it is structured. Then, using this essential structure as scaffolding, you can begin to answer specific questions that will help you develop your brand's most authentic story-the story that will do the most to capture the hearts and minds of prospects. As your brand sets out to overcome obstacles in order to achieve its goals, you will: - Be guided every step of the way towards defining who your brand is and why it exists.\u003c\/p\u003e\u003cp\u003e- Learn how to use a unique immersion technique to achieve greater empathy with your most likely prospects.\u003c\/p\u003e\u003cp\u003e- Know how to overcome controllable obstacles standing in the way of your brand's success.\u003c\/p\u003e\u003cp\u003e- Learn how to tell your brand's story so that it truly resonates with prospects.\u003c\/p\u003e\u003cp\u003e- Find ways to galvanize support for your brand's story throughout your organization.\u003c\/p\u003e\u003cp\u003e- See how the StoryBranding process can be applied to you personally and in everyday selling situations.Written by a 40-year veteran of marketing and advertising who has worked on major national brands, this is the ultimate how-to brand-planning book for professionals and beginners alike. Besides being instructive and full of real-life examples, it is highly entertaining, as the author recounts experiences he's had during his long career as an advertising executive. \u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50624547193105,"sku":"CIN1632996553VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51041312014609,"sku":"NIN9781632996558","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51333805736209,"sku":"CIN1632996553G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1632996553.jpg?v=1751023920"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-jim-signorelli.oembed","provider":"World of Books ","version":"1.0","type":"link"}