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This type of standard setting was established in the 1880s, when engineers aimed to prove their status as professionals by creating useful standards that would be widely adopted by manufacturers while satisfying corporate customers. Yates and Murphy explain how these engineers' processes provided a timely way to set desirable standards that would have taken much longer to emerge from the market and that governments were rarely willing to set. By the 1920s, the standardizers began to think of themselves as critical to global prosperity and world peace. After World War II, standardizers transcended Cold War divisions to create standards that made the global economy possible. Finally, Yates and Murphy reveal how, since 1990, a new generation of standardizers has focused on supporting the internet and web while applying the same standard-setting process to regulate the potential social and environmental harms of the increasingly global economy.  Drawing on archival materials from three continents, Yates and Murphy describe the positive ideals that sparked the standardization movement, the ways its leaders tried to realize those ideals, and the challenges the movement faces today. Engineering Rules is a riveting global history of the people, processes, and organizations that created and maintain this nearly invisible infrastructure of today's economy, which is just as important as the state or the global market.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49738794303761,"sku":"NGR9781421440033","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51025306747153,"sku":"NIN9781421440033","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52144532881681,"sku":"NLS9781421440033","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1421440032.jpg?v=1751209607"},{"product_id":"structuring-the-information-age-book-joanne-yates-9780801880865","title":"Structuring the Information Age","description":"Structuring the Information Age provides insight into the largely unexplored evolution of information processing in the commercial sector and the underrated influence of corporate users in shaping the history of modern technology. JoAnne Yates examines how life insurance firms-where good record-keeping and repeated use of massive amounts of data were crucial-adopted and shaped information processing technology through most of the twentieth century. The book analyzes this process beginning with tabulating technology, the most immediate predecessor of the computer, and continuing through the 1970s with early computers. Yates elaborates two major themes: the reciprocal influence of information technology and its use, and the influence of past practices on the adoption and use of new technologies. In the 1950s, insurance industry leaders recognized that computers would enable them to integrate processes previously handled separately, but they also understood that they would have to change their ways of working profoundly to achieve this integration. When it came to choosing equipment and applications, most companies ultimately preferred a gradual, incremental migration to an immediate and radical transformation. In tracing this process, Yates shows that IBM's successful transition from tabulators to computers in part reflected that vendor's ability to provide large customers such as insurance companies with the necessary products to allow gradual change. In addition, this detailed industry case study helps explain information technology's so-called productivity paradox, showing that firms took roughly two decades to achieve the initial computerization and process integration that the industry set as objectives in the 1950s.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50049686405393,"sku":"CIN0801880866VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50367735529745,"sku":"CIN0801880866G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0801880866.jpg?v=1750946034"},{"product_id":"control-through-communication-book-joanne-yates-9780801846137","title":"Control through Communication","description":"A superb historical analysis of the philosophical and technological forces that led to the development of communication genres and processes in the modern American corporation.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50192169009425,"sku":"CIN0801846137G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50366646518033,"sku":"CIN0801846137VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51007286477073,"sku":"NIN9780801846137","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52337534861585,"sku":"NLS9780801846137","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0801846137.jpg?v=1751075901"},{"product_id":"control-through-communication-book-joanne-yates-9780801837579","title":"Control through Communication","description":"Winner of the Waldo Gifford Leland Prize from the Society of American ArchivistsWinner of the Alpha Kappa Psi Foundation Award for Distinguished Publication on Business Communication from the Association for Business Communication  Caught in the midst of an information revolution, today's business managers and scholars are trying to assess the likely effects of the sweeping changes now taking place in technolocy and in organization. In Control through Communication JoAnne Yates looks back to the last major shift in the use of communication and information-and writes the first full and detailed account of the process by which modern managerical systems came to be created within the American business system. Focusing on the evolution of corporate communication as an integrated whole, Yates examines its functions, technologies, and genres in case studies of the Illinois Central Railroad, Scovill Manufacturing Company, and E. 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Through detailing the initial rationale behind the ISO and a systematic discussion of how this low profile organization has developed, Murphy and Yates provide a comprehensive survey of the ISO as a powerful force on the way commerce is conducted in a changing and increasingly globalized world.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50268902326545,"sku":"CIN0415774284G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50957118112017,"sku":"GOR014145110","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52483502539025,"sku":"NLS9780415774284","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415774284.jpg?v=1751039318"},{"product_id":"tristan-trains-as-a-therapy-dog-book-joanne-yates-9781453754535","title":"Tristan Trains as a Therapy Dog","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51126984147217,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51126984802577,"sku":"NIN9781453754535","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1453754539.jpg?v=1751019244"},{"product_id":"internal-communication-systems-in-american-business-structures-book-joanne-yates-9781019259870","title":"Internal Communication Systems in American Business Structures","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51137865941265,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51137870004497,"sku":"NIN9781019259870","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1019259876.jpg?v=1750949719"},{"product_id":"tristan-works-as-a-therapy-dog-book-joanne-yates-9781453871980","title":"Tristan Works as a Therapy Dog","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51150445838609,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51150447444241,"sku":"NIN9781453871980","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1453871985.jpg?v=1751179051"},{"product_id":"internal-communication-systems-in-american-business-structures-book-joanne-yates-9781019254783","title":"Internal Communication Systems in American Business Structures","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51256588239121,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51256590631185,"sku":"NIN9781019254783","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1019254785.jpg?v=1751205093"},{"product_id":"information-technology-and-organizational-transformation-book-joanne-yates-9780761923015","title":"Information Technology and Organizational Transformation","description":"This book provides one of the first clear-headed assessments of information technology and organizational transformation. Its virtue is not so much in its recognition of the importance of the subject; speculations on this topic have been rampant for more than a decade. Rather, it is unusual and unusually useful, because it avoids speculation in favor of conceptually coherent accounts grounded in empirical study of actual organizations. The chapters contained in this volume move beyond the superficial glorification of information technology as an extraordinary instrument of social change, and straight to the heart of the mechanisms of change as they play out in everyday organizational life. In the process, they reaffirm that the real story of information technology in organizations is more about people than about technology. Taken together, they provide an important contribution to the intellectual foundations of one of the most interesting developments in decades.    Information Technology and Organizational Transformation consists of three parts. The first consists of studies that take an historical perspective on informational technology and organizational transformation. The second set of chapters deals with the rhetoric of information technology and organizational transformation. The third section concerns the practices that emerge when a new information technology is made available to organizational members. Do practices change? How so? These are the questions that in our view are central to any serious consideration of organizational transformation.     This volume contains several important articles first published in the Spring 1996 special issue of ISR co-edited by Yates and Van Maanen, and subsequently in several cases updated for this volume. In addition, four new articles were added and the book was divided into the three sections highlighted in the subtitle: history, rhetoric, and practice. 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