{"title":"Jodie Archer","description":null,"products":[{"product_id":"bestseller-code-book-jodie-archer-9781250088758","title":"The Bestseller Code","description":"\u003cp\u003eWhen a story captures the imagination of millions, that's magic. Can you qualify magic? Archer and Jockers just may have done so.--Sylvia Day, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAsk most people about massive success in the world of fiction, and you'll typically hear that it's a game of hazy crystal balls. The sales figures of E. L. James or Dan Brown seem to be freakish--random occurrences in an unknowable market. But what if there were an algorithm that could reveal a secret DNA of bestsellers, regardless of their genre? What if it knew, just from analyzing the words alone, not just why genre writers like John Grisham and Danielle Steel belong on the lists, but also that authors such as Junot Diaz, Jodi Picoult, and Donna Tartt had telltale signs of success all over their pages? \u003cp\u003e\u003c\/p\u003eThanks to Jodie Archer and Matthew Jockers, the algorithm exists, the code has been cracked, and the results bring fresh new insights into how fiction works and why we read. \u003ci\u003eThe Bestseller Code\u003c\/i\u003e offers a new theory for why \u003ci\u003eFifty Shades of Grey\u003c\/i\u003e sold so well. It sheds light on the current craze for dark heroines. It reveals which themes tend to sell best. And all with fascinating supporting data taken from a five-year study of twenty thousand novels. Then there is the hunt for the one--the paradigmatic example of bestselling writing according to a computer's analysis of thousands of points of data. The result is surprising, a bit ironic, and delightfully unorthodox. \u003cp\u003e\u003c\/p\u003eThis book explains groundbreaking text-mining research in accessible terms and offers a new perspective on the \u003ci\u003eNew York Times \u003c\/i\u003ebestseller list. It's a big-idea book about the relationship between creativity and technology that will be provocative to anyone interested in how analytics have already transformed the worlds of finance, medicine, and sports. But at heart it is a celebration of books for readers and writers--a compelling investigation into how successful writing works, and a fresh take on our intellectual and emotional response to stories.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49586124521745,"sku":"GOR013600266","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50479640543505,"sku":"CIN1250088755G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52930282815761,"sku":"CIN1250088755VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1250088755.jpg?v=1751335342"},{"product_id":"bestseller-code-book-jodie-archer-9781250088277","title":"The Bestseller Code","description":"\u003cp\u003e\u003cb\u003eNon-formulaic, eye-opening, deeply-researched -- and really worth your time.--\u003ci\u003e GQ \u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eJodie Archer and Matthew L. Jockers' \u003ci\u003eThe Bestseller Code: Anatomy of the Blockbuster Novel \u003c\/i\u003eis a big idea book that explains their text-mining research through a groundbreaking look at the \u003ci\u003eNew York Times \u003c\/i\u003ebestseller list. It explores the relationship between creativity and analytics, picking bestsellers via algorithm with a high degree of accuracy. We know that technology has transformed the worlds of finance, medicine, and sports; now it's making its mark on books. \u003cp\u003e\u003c\/p\u003eAsk most people about massive success in the world of fiction, and you'll typically hear that it's a game of hazy crystal balls. The sales figures of E. L. James or Dan Brown seem to be freakish--random occurrences in an unknowable market. But what if there were an algorithm that could reveal a secret DNA of bestsellers, regardless of their genre? What if it knew, just from analyzing the words alone, not just why genre writers like John Grisham and Danielle Steel belong on the lists, but also that authors such as Junot Diaz, Jodi Picoult, and Donna Tartt had telltale signs of success all over their pages? \u003cp\u003e\u003c\/p\u003eThe algorithm exists; the code has been cracked; and the results bring fresh new insights into how fiction works and why we read. \u003ci\u003eThe Bestseller Code\u003c\/i\u003e offers a new theory for why \u003ci\u003eFifty Shades of Grey\u003c\/i\u003e sold so well. It sheds light on the current craze for dark heroines. It reveals which themes tend to sell best. And all with fascinating supporting data taken from a five-year study of twenty thousand novels. Then there is the hunt for the one--the paradigmatic example of bestselling writing according to a computer's analysis of thousands of points of data. 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