{"title":"John Bargh","description":"","products":[{"product_id":"before-you-know-it-book-john-bargh-9781785150012","title":"Before You Know It","description":"‘John Bargh's Before You Know It moves our understanding of the mysteries of human behaviour one giant step forward. A brilliant and convincing book.’ – Malcolm Gladwell, author of Blink and David and Goliath  The world’s leading expert on the unconscious mind reveals the hidden mental processes that secretly govern every aspect of our behaviour.  For more than three decades, Dr John Bargh has been conducting revolutionary research into the unconscious – not Freud’s dark, malevolent unconscious but a helpful and powerful part of the mind that we can access and understand through experimental science. Now, Dr Bargh presents an engaging and enlightening tour of the influential psychological forces that are at work as we go about our daily lives – checking a dating app, holding a cup of hot coffee or getting a flu jab.  Dr Bargh takes you into his labs at New York University and Yale, where his ingenious experiments have shown how the unconscious guides our behaviour, goals and motivations in areas such as race relations, parenting, business, consumer behaviour and addiction. He reveals the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more.  Before You Know It is full of surprising and entertaining revelations as well as tricks to help you remember to-do items, shop smarter and sleep better.  Before You Know It will profoundly change the way you understand yourself by introducing you to a fascinating world only recently discovered, the world that exists below the surface of your awareness and yet is the key to unlocking new ways of thinking, feeling and behaving.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49522530550033,"sku":"GOR008713006","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50278384828689,"sku":"GOR008713007","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50701382025489,"sku":"GOR011189329","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50766475002129,"sku":"GOR010073863","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1785150014.jpg?v=1751121626"},{"product_id":"before-you-know-it-book-john-bargh-9780099592464","title":"Before You Know It","description":"‘John Bargh's Before You Know It moves our understanding of the mysteries of human behaviour one giant step forward. A brilliant and convincing book.’ – Malcolm Gladwell, author of Blink and David and Goliath  How much of what we say, feel and do is under our conscious control? How much is not? And most crucial of all: if we understood how our unconscious worked – if we knew why we do what we do – could we finally, fundamentally, know ourselves?  From checking a dating app to holding a cup of coffee or choosing who to vote for, our unconscious secretly governs everything we feel, think and do. In Before You Know It, Dr John Bargh – the world’s leading expert on the unconscious mind – reveals the psychological forces that are at work behind the scenes as we go about our daily lives, and offers simple steps to improve your sleep, boost your memory and live better.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49542917685521,"sku":"GOR009470394","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49649588764945,"sku":"GOR009194103","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49731772252433,"sku":"NGR9780099592464","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50308741136657,"sku":"GOR010874779","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0099592460.jpg?v=1751226887"},{"product_id":"before-you-know-it-book-john-bargh-9781501101212","title":"Before You Know It","description":"\u003cb\u003e\u003ci\u003eFinancial Times: \u003c\/i\u003e One of the Best Books of 2017\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e\u003ci\u003eBusiness Insider\u003c\/i\u003e One of the Best Science Books of 2017\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Dr. John Bargh, the world's leading expert on the unconscious mind, presents a groundbreaking book, twenty years in the making, which gives us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior. \u003cp\u003e\u003c\/p\u003eFor more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed bestsellers like \u003ci\u003eBlink\u003c\/i\u003e and \u003ci\u003eThinking Fast and Slow\u003c\/i\u003e. Now, in what Dr. John Gottman said will be the most important and exciting book in psychology that has been written in the past twenty years, Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways. \u003cp\u003e\u003c\/p\u003eTelling personal anecdotes with infectious enthusiasm and disclosing startling and delightful discoveries, Dr. Bargh takes the reader into his labs at New York University and Yale where he and his colleagues have discovered how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. He reveals what science now knows about the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Because the unconscious works in ways we are completely unaware of, \u003ci\u003eBefore You Know It\u003c\/i\u003e is full of surprising and entertaining revelations as well as tricks to help you remember to-do items, shop smarter, and sleep better. \u003cp\u003e\u003c\/p\u003eDestined to be a bestseller, \u003ci\u003eBefore You Know It\u003c\/i\u003e is an intimate introduction to a fabulous world only recently discovered, the world that exists below the surface of your awareness and yet is the key to knowing yourself and unlocking new ways of thinking, feeling, and behaving.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49890023571729,"sku":"CIN1501101218VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50261845606673,"sku":"CIN1501101218G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50379257053457,"sku":"CIN1501101218A","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1501101218.jpg?v=1751180204"},{"product_id":"before-you-know-it-book-john-bargh-9781785150029","title":"Before You Know It","description":"‘John Bargh's Before You Know It moves our understanding of the mysteries of human behaviour one giant step forward. 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