{"title":"John Horodyski","description":"\u003cp\u003eDive into the insightful world of John Horodyski, exploring digital marketing and information architecture with clarity and expertise. Perfect for professionals seeking practical strategies and innovative approaches to data challenges.\u003c\/p\u003e","products":[{"product_id":"metadata-matters-book-john-horodyski-9781032039237","title":"Metadata Matters","description":"\"In what is certain to be a seminal work on metadata, John Horodyski masterfully affirms the value of metadata while providing practical examples of its role in our personal and professional lives. He does more than tell us that metadata matters—he vividly illustrates why it matters.\" —Patricia C. Franks, PhD, CA, CRM, IGP, CIGO, FAI, President, NAGARA, Professor Emerita, San José State University, USA  If data is the language upon which our modern society will be built, then metadata will be its grammar, the construction of its meaning, the building for its content, and the ability to understand what data can be for us all. We are just starting to bring change into the management of the data that connects our experiences.  Metadata Matters explains how metadata is the foundation of digital strategy. If digital assets are to be discovered, they want to be found. The path to good metadata design begins with the realization that digital assets need to be identified, organized, and made available for discovery. This book explains how metadata will help ensure that an organization is building the right system for the right users at the right time. 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In Inform, Transform, and Outperform, John Horodyski and his team of contributors provide compelling, collective insight into building a tactical foundation to achieve a holistic digital strategy. You'll discover how to: - develop strong metadata and taxonomy for robust search capabilities - optimize your digital content workflows - select the right amount of digital security - minimize the pain of integrating legacy systems - strengthen your stakeholder management systems As experts in digital strategy and operations, John and his team show how you can navigate the rapid technological changes to better leverage and monetize your organization's intellectual property.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50393460670737,"sku":"CIN1599327554G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50476769247505,"sku":"GOR008203027","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52348465807633,"sku":"NLS9781599327556","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53378660598033,"sku":"CIN1599327554VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1599327554.jpg?v=1751056536"},{"product_id":"metadata-matters-book-john-horodyski-9781032039244","title":"Metadata Matters","description":"\"In what is certain to be a seminal work on metadata, John Horodyski masterfully affirms the value of metadata while providing practical examples of its role in our personal and professional lives. 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