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'I've been to hell and I'm back. If you're in that same place, then I understand what you're going through . . . Hang on to hope.'  All Blacks Don't Cry is the remarkable story of hope and healing from well-known mental health campaigner and legendary All Black, Sir John Kirwan.   While 'JK' is now famous for sharing his experiences with depression, there was a time when he suffered alone.  One of the most devastating wingers New Zealand, and world, rugby had ever seen, he was a prominent and revered figure at the dawn of the professional age, who seemed to live a charmed life.  But nobody knew that, behind closed doors, JK was living a life of torment. Afflicted with depression for many years - including those as a high-profile sportsman - Kirwan was able to survive by reaching out, seeking help from those closest to him.  The publication of All Blacks Don't Cry was an emphatic reminder that anyone can be afflicted with mental illness, becoming an instant bestseller.   In this new edition, JK returns to the powerful story that has helped countless readers and families learn to speak up and reach out. With new messages of inspiration, personal experiences, practical advice and updated resources for a post-Covid world, it continues to be an urgent and essential guide for those battling depression and anxiety today.  'May be the most useful book ever written by a New Zealand rugby player.' - Philip Matthews, Weekend Press  'An inspirational read . . . I would recommend it for GP and patient alike.' - NZ Doctor","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49602323251473,"sku":"GOR013758338","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1776950496.jpg?v=1751059236"},{"product_id":"all-blacks-don-t-cry-book-john-kirwan-9780143204800","title":"All Blacks Don't Cry","description":"All Blacks Don't Cry is John Kirwan's story of hope, of working through the pain and living a full life.  It is a poignant, inspirational and helpful example for anybody battling depression. 'I've been to hell and I'm back. If you're in that same place, then I understand what you're going through.' John Kirwan was one of the most devastating wingers New Zealand, and world, rugby had ever seen. A prominent and revered figure at the dawn of the professional age of rugby, he seemed to live a charmed life. But nobody knew, though, that behind closed doors 'JK' was living a life of torment. Afflicted with depression for many years i including those as a high-profile sportsman i Kirwan was able to survive by reaching out, seeking help from those closest to him. At my worst moments, I lost all sense of hope for the future. As I began to slowly get better, I began to be able to say to myself, 'This will pass, you'll get through this. Hang on to hope.' 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In other words, they haven't done enough planning. Creating a business plan should be one of the first things you do when you think of starting up a company, and it's an important document to turn to time and again as your business develops - especially in these difficult financial times. 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