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Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland's efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San 'Bushmen' with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs' incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe. \"Ethnicity, Inc.\" is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity.","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50345945628945,"sku":"CIN0226114724A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50346784817425,"sku":"CIN0226114724G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50761629565201,"sku":"CIN0226114724VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51773405724945,"sku":"GOR008217502","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":53588677591313,"sku":"NIN9780226114729","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0226114724.jpg?v=1773222774"},{"product_id":"civil-society-and-the-political-imagination-in-africa-book-john-l-comaroff-9780226114149","title":"Civil Society and the Political Imagination in Africa","description":"The essays in this collection explore the diverse, unexpected and controversial ways in which the idea of civil society has recently entered into populist politics and public debate throughout Africa. In the introduction, anthropologists Jean and John Comaroff offer a critical theoretical analysis of the nature and deployment of the concept - and the debates surrounding it. Building on this framework, the contributors investigate the \"problem\" of civil society across their regions of expertise, which cover the continent. Drawing on one another's work, they examine the impact of colonial ideology, postcoloniality and development practice on discourses of civility, the workings of everyday politics, the construction of new modes of selfhood, and the pursuit of moral community. The book shows how struggles over civil society in Africa reveal much about larger historical forces in the post-Cold War era. 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They argue that the social world, and the dispute processes that occur within it, are given form and meaning by a dialectical relationship between sociocultural structures and individual experience. The authors explore in a novel way the relations between culture and ideology, system and practice, social action and human intention. They develop a model that lays bare the form and content of legal and political discourse in all its variations--a model that accounts for the outcome of conflict processes and explains why the Tswana, like people in other cultures, conceive of their world in an apparently contradictory manner--as rule-governed yet inherently open to pragmatic individualism; orderly yet inherently fluid and shifting. \u003ci\u003eRules and Processes\u003c\/i\u003e offers a fresh and persuasive approach to our understanding of the dialectics of social life. \u003cp\u003e\u003c\/p\u003eA work of impressive scholarship in which theoretical sophistication and ethnographic richness are convincingly matched.--Ian Hamnett, \u003ci\u003eTimes Higher Education Supplement. \u003c\/i\u003e\u003cbr\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50864562929937,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50864563552529,"sku":"GOR014098558","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51689134489873,"sku":"CIN0226114252VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":52791312417041,"sku":"CIN0226114252A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52879960899857,"sku":"CIN0226114252G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0226114252.jpg?v=1750909046"},{"product_id":"of-revelation-and-revolution-volume-2-book-john-l-comaroff-9780226114439","title":"Of Revelation and Revolution, Volume 2","description":"The second in a three-volume study, this volume explores colonial evangelism and modernity in South Africa. 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