{"title":"John Philip Jones","description":null,"products":[{"product_id":"queen-victoria-s-paladins-book-john-philip-jones-9781984514554","title":"Queen Victoria'S Paladins","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49515151556881,"sku":"GOR013711266","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":50994487427345,"sku":"NIN9781984514554","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52584068481297,"sku":"NLS9781984514554","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1984514555.jpg?v=1751157318"},{"product_id":"johnny-the-legend-and-tragedy-of-general-sir-ian-hamilton-book-john-philip-jones-9781848847880","title":"Johnny: The Legend and Tragedy of General Sir Ian Hamilton","description":"The Gallipoli campaign was launched in April 1915 in an effort to knock Turkey out of the war but the force that was deployed was too small to achieve its aim. 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This book examines why Hamilton failed at Gallipoli and shows how, in spite of that failure and it being his last command, he became a well respected military prophet who many several perceptive predictions about the future of warfare.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49515151687953,"sku":"GOR008556480","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1848847882.jpg?v=1750725144"},{"product_id":"when-ads-work-book-john-philip-jones-9780029166628","title":"When Ads Work","description":"With a device called short-term advertising strength (STAS), a measure of the immediate effect of advertising on sales, this book demonstrates that the strongest campaigns can triple sales while the weakest campaigns can actually cause sales to fall by more than 50 percent.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49558533538065,"sku":"GOR003520984","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49642503995665,"sku":"GOR004125546","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0029166624.jpg?v=1751355184"},{"product_id":"fables-fashions-and-facts-about-advertising-book-john-philip-jones-9780761927990","title":"Fables, Fashions, and Facts About Advertising","description":"\"The book makes an interesting and substantive contribution to the field of advertising directly, and also to the entire field of marketing communications or promotion. John Philip Jones presents a new and informed perspective that supports and underpins the need for advertising that works rather than emotive rhetoric that obscures its purpose and function.\"                                                                         --Philip J. Kitchen, University of Hull, U.K.   \"This is a much needed text that puts misinformation to rest with strong evidence to disprove it. Most texts simply show how ads are developed, media plans are implemented, and lots of beautiful advertisements. This book shows how advertising can be and should be effective.\"                                                                              --Jan S. Slater, Ph.D., Ohio University   The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. There was even some doubt about whether advertising worked at all. In the absence of facts, theories were developed up to fill the vacuum. These were soon developed into doctrines, which became widely followed—fables that became fashions. Not many of these theories were ever subjected to harsh scrutiny based on factual knowledge, mainly because there was not much factual knowledge available until recently.  John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate these advertising \"fables\" and \"fashions,\" and also to study the facts. He uses the patterns and trends revealed by the accumulations of data from cutting-edge research to illustrate the occasional incompleteness, inadequacy, and in some cases total wrongheadedness of these fables and fashions. Each chapter then attempts to describe one aspect of how advertising really works.   Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a \"how to\" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.   Fables, Fashions, and Facts About Advertising is ideal as a core or supplemental text for courses in marketing, communication, journalism, and related disciplines. This volume should also be useful to the tens-of-thousands of business people whose careers are directly or indirectly concerned with advertising.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49594456342801,"sku":"GOR012991102","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49606264520977,"sku":"GOR010060052","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52618589438225,"sku":"NLS9780761927990","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52854194929937,"sku":"GOR010878182","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0761927999.jpg?v=1751424258"},{"product_id":"does-it-pay-to-advertise-book-john-philip-jones-9780669158977","title":"Does it Pay to Advertise?","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49651187220753,"sku":"GOR012888521","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50356495843601,"sku":"CIN0669158976G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0669158976.jpg?v=1750912195"},{"product_id":"advertising-business-book-john-philip-jones-9780761912392","title":"The Advertising Business","description":"\"A significant one-volume reference on the business of advertising, this work is recommended for undergraduate through professional collections.\"  —R.R. Attison, CUNY College of Staten Island    \"John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest.\"  --Andy Fenning, J. Walter Thompson, New York   John Philip Jones, best-selling author of What′s in a Name? Advertising and the Concept of Brands and When Ads Work: New Proof That Advertising Triggers Sales, has edited an authoritative handbook of successful advertising procedures. All aspects of the business—creativity, media planning, operations, and specialty advertising—are fully represented in this comprehensive volume. Chapter authors reflect on a global mix of academic and professional backgrounds, and include David Ogilvy, Don E. Schultz, John Deighton Randall Rothnberg, Herbert Krugman, and John Philip Jones himself. Most chapters have been specifically written for this volume, and are complemented by a few adaptations of classic articles. The result is a single knowledge bank of theory and practice for advertising students and professionals. This handbook is part of a series of edited by John Philip Jones, when complete, will comprise a complete library of essential advertising theory and practice. How Advertising Works has already been published; future volumes will address the key topics of brand building and multinational advertising.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49656418337041,"sku":"GOR002029891","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51281383653649,"sku":"GOR004781904","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52481651310865,"sku":"NLS9780761912392","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0761912398.jpg?v=1750978345"},{"product_id":"ultimate-secrets-of-advertising-book-john-philip-jones-9780761922445","title":"The Ultimate Secrets of Advertising","description":"\"John Philip Jones′s new book is a provocative and lively challenge to much conventional advertising practice.\"    —PAUL FELDWICK, Southcot House, Executive Planning Director, BMP,DDB, U. K.    \"Professor John Philip Jones is more than a fine teacher, he is an exceptional thinker. John at last brings structure, clarity, and understanding to the murky business of how advertising contributes to brand profits. Reading his new book I found myself nodding ′yes, yes, yes′ to things I had never read before.\"    —ERWIN EPHRON, President, Ephron, Papazian \u0026amp; Ephron, Inc.    \"John Phillip Jones has set himself the highest hurdle there is—how to make advertising accountable. His argument is precise, and his language entertaining and intelligent, making this quest an essential, provocative and delightfully enjoyable voyage for professionals and students alike. Read it.\"    —ANDREW FENNING, Executive Vice President of J. Walter Thompson    \"Building on his original single-source data analysis, Jones demonstrates in depth the potential power of advertising ideas. His new Gatekeeper model gives his thesis some real teeth and provides marketers and agencies with an invaluable tool to harness creativity profitably on behalf of brands.\"    —HAMISH PRINGLE, Director General of the IPA and co-author of ′Brand Spirit′ and ′Brand Manners′    John Philip Jones gives you his methods and shares details of how advertising can be effectively measured and made accountable.     The Ultimate Secrets of Advertising is based on a large study of real brand advertising conducted by Media Marketing Assessment (MMA). 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This army was of the highest quality but was very small. The book describes the strategy and tactics of the fighting, in which the British played a major role. But the work also describes the fighting from the point of view of junior officers and men in the ranks, 'from the bottom up'. JOHNY. THE LEGEND AND TRAGEDY OF GENERAL SIR IAN HAMILTON Hamilton was a heroic leader of men. He had an extremely successful career until his last and biggest campaign, the assault on the Gallipoli peninsula in 1915. This was a disaster because Hamilton, despite all his other qualities, was an inadequate strategist. General Sir Roger Wheeler, Chief of the General Staff and professional head of the British Army, wrote an enthusiastic Foreword to the book. It was also very favourably received by the Royal United Services Institute. BATLES OF A GUNER OFICER. 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How Advertising Works will be of interest to students and professionals in advertising, marketing, and communication","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51323488043281,"sku":"CIN0761912401VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0761912401.jpg?v=1751010761"},{"product_id":"how-advertising-works-book-john-philip-jones-9780761912415","title":"How Advertising Works","description":"This authoritative handbook of the research procedures which determine effective advertising brings together the theory and practice of advertising into a single 'knowledge bank'.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51707362509073,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51707362771217,"sku":"GOR002206388","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51825862902033,"sku":"CIN076191241XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52123378352401,"sku":"NLS9780761912415","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/076191241X.jpg?v=1751106967"},{"product_id":"international-advertising-book-john-philip-jones-9780761912453","title":"International Advertising","description":"John Philip Jones is a name you know. . . . with opinions you value. . . . and updated and current information. 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An authoritative cast of chapter authors, representing academics and professionals from ten different countries, examine all aspects of international advertising, from broad concepts and issues to developments in specific countries and cutting-edge techniques developed outside of the United States.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52124111208721,"sku":"NLS9780761912453","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780761912453.jpg?v=1757455537"},{"product_id":"keynes-s-vision-book-john-philip-jones-9780415780001","title":"Keynes's Vision","description":"John Maynard Keynes was the most influential economist of the 20th Century, whose doctrines had a huge impact on American prosperity in the years following the Second World War. This new book by John Philip Jones describes the main features of Keynes's work, including the fiscal and monetary policies he recommended, together with a detailed tracking of how his theories played out in the American economy.  The book focuses on each individual aspect of Keynes's doctrines: his revolutionary emphasis on the economy as a whole (the study that would later become known as macroeconomics); consumer demand and where it leads; investment demand and where it leads; the rate of interest and the influence of monetary policy; the role of government in controlling fiscal policy; and the overarching importance of expectations, optimism and pessimism. The book concludes with the seven major lessons drawn from the American economy in the latter half of the 20th Century and how these lessons were forecast by Keynes.  An excellent introduction to Keynes and his legacy for students and non-specialist members of the public who want to know more about how the economy is controlled and stimulated, it is also of considerable interest to students of modern economic history.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52522192634129,"sku":"NLS9780415780001","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415780001.jpg?v=1760575612"},{"product_id":"keynes-s-vision-book-john-philip-jones-9780415773027","title":"Keynes's Vision","description":"John Maynard Keynes was the most influential economist of the 20th Century, whose doctrines had a huge impact on American prosperity in the years following the Second World War. 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An excellent introduction to Keynes and his legacy for students and non-specialist members of the public who want to know more about how the economy is controlled and stimulated, it is also of considerable interest to students of modern economic history.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52522192765201,"sku":"NLS9780415773027","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53013888270609,"sku":"NIN9780415773027","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415773027.jpg?v=1760575612"},{"product_id":"queen-victoria-s-paladins-book-john-philip-jones-9781984514547","title":"Queen Victoria'S Paladins","description":null,"brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52584088731921,"sku":"NLS9781984514547","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52758147105041,"sku":"NIN9781984514547","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781984514547.jpg?v=1761048995"},{"product_id":"advertising-organizations-and-publications-book-john-philip-jones-9780761912378","title":"Advertising Organizations and Publications","description":"A guide to the 77 key organizations and publications in the field of advertising and marketing communications.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52586482204945,"sku":"NLS9780761912378","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780761912378.jpg?v=1761054684"},{"product_id":"how-to-use-advertising-to-build-strong-brands-book-john-philip-jones-9780761912439","title":"How to Use Advertising to Build Strong Brands","description":"Advertising's greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. 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He was awarded the Military Cross, and was steadily promoted until, at the end of the war he commanded his battalion as a lieutenant colonel. He took his battalion back to England in 1919, and with the rest of his men he was demobilized. Emmanuel College lost no time in electing him to a fellowship, He spent a long and productive career delivering university lectures and supervising students, and he also became Bursar of the College, with the responsibility for finances, investments and all business affairs. His life revolved around the College. He was a very popular figure, and one of the more distinguished public rooms in the College was named after him. He had a happy family life; he was devout, and remarkably abstemious. During all the years after the First World War he maintained regular contact with the King's Own, and although he lived in Cambridge he regularly attended regimental reunions in Lancashire. He retired in 1960, but this did not stop him from his regular association with the fellows and undergraduates of Emmanuel. In the words of the Master of the College: 'He was an Emmanuel institution, who for more than half a century represented a vital link with the past.'","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52675915022609,"sku":"NLS9781796046755","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781796046755.jpg?v=1762303043"},{"product_id":"cauldron-of-war-1914-1918-book-john-philip-jones-9781796046762","title":"The Cauldron of War, 1914-1918","description":"THE CAULDRON OF WAR, 1914-1918 Robert Gardner (1899-1972) was a member of a generation of highly-educated Englishmen who went to war in 1914: a war in which they suffered a horrifying loss of life. Robert Gardner was one of the survivors. Before the war, after taking First-Class Honours in both parts of the Classics Tripos at Emmanuel College, Cambridge, he was awarded the much prized Craven Studentship that took him to Italy for two years to carry out research into aspects of Roman military history. Towards the end of his time in Italy, the outbreak of the First World War brought him immediately back to England. He was a Lancashire man and he was commissioned in the senior infantry regiment from that county, the King's Own (Royal Lancashire Regiment). His battalion spent the winter of 1914-1915 training for war. Robert Gardner went with his battalion to France in May 1915, and was with them when they fought in four major battles in which they suffered heavy casualties. His service was interrupted by a serious injury from an accident with a firearm, and although he was away from his battalion for fourteen months, he served for more than two years in the trenches. He was awarded the Military Cross, and was steadily promoted until, at the end of the war he commanded his battalion as a lieutenant colonel. He took his battalion back to England in 1919, and with the rest of his men he was demobilized. Emmanuel College lost no time in electing him to a fellowship, He spent a long and productive career delivering university lectures and supervising students, and he also became Bursar of the College, with the responsibility for finances, investments and all business affairs. His life revolved around the College. He was a very popular figure, and one of the more distinguished public rooms in the College was named after him. He had a happy family life; he was devout, and remarkably abstemious. During all the years after the First World War he maintained regular contact with the King's Own, and although he lived in Cambridge he regularly attended regimental reunions in Lancashire. He retired in 1960, but this did not stop him from his regular association with the fellows and undergraduates of Emmanuel. In the words of the Master of the College: 'He was an Emmanuel institution, who for more than half a century represented a vital link with the past.'","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52677531631889,"sku":"NLS9781796046762","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781796046762.jpg?v=1762306208"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-john-philip-jones.oembed","provider":"World of Books ","version":"1.0","type":"link"}