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As trust in religious institutions has waned over recent decades, the once frivolous entertainment fringe has become the moral center. Young people and voters increasingly take cues from actors and athletes.    The book begins by offering a definition of celebrity and showing that the profile of celebrities has changed dramatically, particularly since the 1960s. They can now chart their own careers, manage their own personal lives and weigh in on pressing moral issues in a manner that hasn’t always been the case. This can be to the good, it is argued, for some counterintuitive reasons. Very few stars pretend to be moral exemplars, unlike the frequently hypocritical elites they have replaced. Others, however, are seemingly poorly qualified to speak on complex moral issues. In the end, it also turns out that who tells us how to feel about any moral issue counts at least as much as what they tell us.     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