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In this third edition the authors continue to adopt an explicit process model to help organise the material with clear links between innovation and entrepreneurship.   This text has been designed to be fully integrated with the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional resources for both lecturers and students, including teaching resources, case studies, media clips, innovation tools, seminar and assessment activities and test questions.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49513151693073,"sku":"CIN1118993098G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49535908577553,"sku":"GOR008537026","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49733098406161,"sku":"NGR9781118993095","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":53251070329105,"sku":"GOR012472072","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53446504153361,"sku":"CIN1118993098A","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53448246886673,"sku":"GOR007019587","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1118993098.jpg?v=1750709673"},{"product_id":"entrepreneurship-book-john-r-bessant-9781119221869","title":"Entrepreneurship","description":"Successful entrepreneurship requires a specialized mix of innovation, drive, business acumen, and communication; an entrepreneur sees the potential and pitfalls in any idea, and understands the product, the market, and the business climate well enough to make smart decisions for the venture. This book is designed to go beyond the nuts and bolts of entrepreneurship and help students develop the critical foundation referred to as “entrepreneurial thinking.”   Organized to align with the typical flow of development, the text allows students to develop their own ideas alongside each lesson. Coverage of goals, opportunities, and resources includes detailed discussion of venture funding, financial resources, and the relationships needed to get an idea off of the ground; subsequent chapters include clear guidance on keeping the momentum going through product development, enterprise growth, value creation, and the evolution of the business model. Based on the latest research and providing a truly global perspective, this book gives students a comprehensive, real-world foundation in entrepreneurship today.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50298309935377,"sku":"CIN1119221862G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52057608421649,"sku":"CIN1119221862VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1119221862.jpg?v=1772099637"},{"product_id":"innovation-and-entrepreneurship-book-john-r-bessant-9781394219704","title":"Innovation and Entrepreneurship","description":"Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts   Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship, offering clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors in a variety of business, public and social contexts.   Using a proven process model that connects topics as sequential stages, this student-friendly textbook applies, reviews, and synthesizes key theories and research within contexts of corporate and public services, emerging technologies and economies, sustainability and development, and creating and capturing value from innovation and entrepreneurship.   Accessible and engaging, Innovation and Entrepreneurship, Fourth Edition, is the perfect textbook for undergraduate students in business and management courses, as well as students working towards engineering and science degrees with management components.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51215917580561,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51215919841553,"sku":"NGR9781394219704","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1394219709.jpg?v=1763121941"},{"product_id":"high-involvement-innovation-book-john-r-bessant-9780470847077","title":"High-Involvement Innovation","description":"At a time when the turbulent and uncertain environment demands more innovation than ever, most businesses only engage a small proportion of their staff in innovative activities.  Whilst they may have groups and individuals who are 'licensed to innovate' by virtue of their particular departmental badges (eg R\u0026amp;D, business development etc) they often ignore the contribution which the rest of the staff could make.  Innovation involves a lot of small incremental steps, as well as the occasional dramatic leap, and whilst experts are needed for the latter, many people contribute to incremental innovation.  High involvement innovation is concerned with the creation of an environment in which the workforce as a whole can contribute their creativity and experience to help build a culture of continuous innovation.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51557341659409,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51557341757713,"sku":"GOR002475582","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52476970598673,"sku":"NLS9780470847077","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470847077.jpg?v=1751391864"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-john-r-bessant.oembed","provider":"World of Books ","version":"1.0","type":"link"}