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The text has a strong managerial and applied emphasis, and covers all the core topics in advertising and advertising communications.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49617682596113,"sku":"GOR004408273","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0071146679.jpg?v=1751132570"},{"product_id":"measurement-for-the-social-sciences-book-john-r-rossiter-9781489982605","title":"Measurement for the Social Sciences","description":"This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; enumeration and scoring. 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