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Drawing on extensive interviews and analysis based on traditional rhetorical categories derived from Aristotle-the listener's perception of the character, personality and trustworthiness of the preacher (ethos), the appeals to reason in the content of the sermon (logos), and the role of feeling in the event of preaching (pathos)-the authors present case illustrations to help preachers listen pastorally to their own parishioners, to understand how their listeners' participation in the sermon is affected by the ethos, logos, and pathos, and how the pastor can use this understanding to preach in ways that engage listeners. 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