{"title":"John Spencer Jr","description":null,"products":[{"product_id":"from-dental-floss-to-guitar-strings-book-john-spencer-jr-9781647197063","title":"From Dental Floss To Guitar Strings","description":"\u003cp\u003eFROM DENTAL FLOSS TO GUITAR STRINGS\u003c\/p\u003e\u003cp\u003eSUCCESSFUL GRASSROOTS PRODUCT LAUNCHES\u003c\/p\u003e\u003cp\u003ePart 1 is a memoir and features the author's stories of leading the successful launch of GLIDE(R) Floss and ELIXIR(R) Guitar Strings.\u003c\/p\u003e\u003cp\u003ePart 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50389250277649,"sku":"CIN1647197066G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50389254111505,"sku":"CIN1647197066VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52753021567249,"sku":"NIN9781647197063","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1647197066.jpg?v=1751151720"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-john-spencer-jr.oembed","provider":"World of Books ","version":"1.0","type":"link"}