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The authors also understand that to succeed in today’s social media environment, business communicators must abandon outdated thinking and embrace the new social communication model that’s redefining business communication and the relationships between companies and their stakeholders. 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Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.       Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years. The Eleventh Edition offers in-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.       MyBCommLab for Excellence in Business Communication is a total learning package.    MyBCommLab is the online study tool that helps you transform business communication students into polished professionals, ready to tackle the rigors of today’s business landscape. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.        This program will provide a better teaching and learning experience—for you and your students. Here’s how:          Personalize Learning with MyBCommLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyBCommLab. 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Several versions of Pearson's MyLab \u0026amp; Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab \u0026amp; Mastering products.       Packages   Access codes for Pearson's MyLab \u0026amp; Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.       Used or rental books   If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.       Access codes   Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. 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