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It's easy to say that humans are wired for story, but why?In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life's complex social problems-just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more truthy than true. National myths can also be terribly dangerous: Hitler's ambitions were partly fueled by a story. But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral-they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49540713185553,"sku":"GOR006788963","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":49728037912849,"sku":"CIN0544002342A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50262430351633,"sku":"GOR010454776","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50780563669265,"sku":"GOR007978324","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50826233905425,"sku":"GOR013088283","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":50983849034001,"sku":"NIN9780544002340","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":52103945715985,"sku":"CIN0544002342G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52103949582609,"sku":"CIN0544002342VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0544002342.jpg?v=1751229835"},{"product_id":"professor-in-the-cage-book-jonathan-gottschall-9781594205637","title":"The Professor in the Cage","description":"\u003cp\u003e\u003cb\u003eAn English professor starts training in mixed martial arts, exploring the science and history behind the violence of men\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e \u003c\/b\u003e\u003cbr\u003e When a mixed martial arts (MA) gym opens across the street from his office, Jonathan Gottschall sees a challenge. Pushing forty, out of shape, and disenchanted with his job as an adjunct English professor, he works up his nerve and finds himself training for an all-out cage fight. He sees it not just as a personal test, but also as an opportunity to answer questions that have intrigued him for years: Why do men fight? And why do so many seemingly decent people love to watch? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In \u003ci\u003eThe Professor in the Cage\u003c\/i\u003e, Gottschall's unlikely journey from the college classroom to the fighting cage drives an important new investigation into the science and history of violence. The surging popularity of MA--a full-contact sport in which fighters punch, choke, and kick each other into submission--is just one example of our species' insatiable interest both in violence and in the rituals that keep violence in check. From duels to football to the roughhousing of children, humans are masters of what Gottschall calls the monkey dance: a dizzying variety of rule-bound contests that establish hierarchies while minimizing risk and social disorder. Gottschall's unsparing odyssey--through extremes of pain, occasional humiliation, his wife's incredulity, and ultimately his own cage fight--opens his, and our, eyes to the uncomfortable truth that, as brutal as these contests can be, the world would be a much more chaotic and dangerous place without them.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49609623830801,"sku":"GOR008569223","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50431156093201,"sku":"CIN1594205639VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50784725565713,"sku":"GOR012979001","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52634332496145,"sku":"CIN1594205639G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1594205639.jpg?v=1751245179"},{"product_id":"the-story-paradox-book-jonathan-gottschall-9781541645967","title":"The The Story Paradox","description":"Storytelling, a tradition that built human civilization, may soon destroy it","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49740363464977,"sku":"NGR9781541645967","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49852159754513,"sku":"CIN1541645960G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51035549663505,"sku":"NIN9781541645967","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53340253061393,"sku":"CIN1541645960VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53385513664785,"sku":"GOR014892721","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53385516417297,"sku":"GOR014892733","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1541645960.jpg?v=1751275593"},{"product_id":"professor-in-the-cage-book-jonathan-gottschall-9780143108054","title":"The Professor in the Cage","description":"\u003cp\u003e\u003cb\u003eAn English professor starts training in mixed martial arts, exploring the science and history behind the violence of men\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e \u003c\/b\u003e\u003cbr\u003e When a mixed martial arts (MMA) gym opens across the street from his office, Jonathan Gottschall sees a challenge. 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