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In Improbable Destinies, renowned researcher Jonathan Losos reveals what the latest breakthroughs in evolutionary biology tell us about one of the greatest ongoing debates in science. Evolution can occur far more rapidly than Darwin expected, which has opened the door to something that was previously thought impossible: experimental studies of evolution in nature. Drawing on his own work with anole lizards on the Caribbean islands, as well as studies of guppies, foxes, field mice and others being conducted around the world, Losos reveals just how rapid and predictable evolution can be.   By charting the discoveries of the scientists who are rewriting our understanding of evolutionary biology, Improbable Destinies will change the way we think and talk about evolution.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49503926092049,"sku":"GOR008470139","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49655832641809,"sku":"GOR009204141","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52901614387473,"sku":"GOR012446410","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":52994333147409,"sku":"GOR008458332","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0241201926.jpg?v=1751428979"},{"product_id":"improbable-destinies-book-jonathan-losos-9780141981192","title":"Improbable Destinies","description":"'One of the best books on evolutionary biology for a broad readership ever written' Edward O. Wilson  A dazzling tour of evolution in action that sheds light on one of the greatest debates in science  The natural world is full of fascinating instances of convergence: phenomena like eyes and wings and tree-climbing lizards that have evolved independently, multiple times. Convergence suggests that evolution is predictable, and if we could replay the tape of life, we would get the same outcome. But there are also many examples of contingency, cases where the tiniest change - a random mutation or an ancient butterfly sneeze - caused evolution to take a completely different course.   In Improbable Destinies, renowned researcher Jonathan Losos reveals what the latest breakthroughs in evolutionary biology tell us about one of the greatest ongoing debates in science. Evolution can occur far more rapidly than Darwin expected, which has opened the door to something that was previously thought impossible: experimental studies of evolution in nature. Drawing on his own work with anole lizards on the Caribbean islands, as well as studies of guppies, foxes, field mice and others being conducted around the world, Losos reveals just how rapid and predictable evolution can be.   By charting the discoveries of the scientists who are rewriting our understanding of evolutionary biology, Improbable Destinies will change the way we think and talk about evolution.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49537206911249,"sku":"GOR009472099","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49727167299857,"sku":"NGR9780141981192","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50345556377873,"sku":"CIN0141981199G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":52703576523025,"sku":"GOR012768264","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52865512407313,"sku":"GOR009628263","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0141981199.jpg?v=1751430526"},{"product_id":"biology-book-jonathan-losos-9780071102025","title":"Biology","description":"\"Biology\" is an authoritative majors textbook with evolution as a unifying theme. In revising the text, McGraw-Hill has consulted extensively with previous users, noted experts and professors in the field. It is distinguished from other texts by its strong emphasis on natural selection and the evolutionary process that explains biodiversity. The new 8th edition will feature the latest in cutting edge content reflective of the rapid advances in Biology and will also offer a dynamic, realistic, accurate new visual program.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49609996140817,"sku":"GOR004745947","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0071102027.jpg?v=1751101141"},{"product_id":"biology-book-jonathan-losos-9780073227399","title":"Biology","description":"Places emphasis on natural selection and the evolutionary process that explains biodiversity. This book features advances in biology.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49789223043345,"sku":"CIN0073227390G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50433282081041,"sku":"GOR010147796","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51327202001169,"sku":"CIN0073227390A","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0073227390.jpg?v=1751289866"},{"product_id":"lizards-in-an-evolutionary-tree-book-jonathan-losos-9780520269842","title":"Lizards in an Evolutionary Tree","description":"Adaptive radiation, which results when a single ancestral species gives rise to many descendants, each adapted to a different part of the environment, is possibly the single most important source of biological diversity in the living world. One of the best-studied examples involves Caribbean Anolis lizards. With about 400 species, Anolis has played an important role in the development of ecological theory and has become a model system exemplifying the integration of ecological, evolutionary, and behavioral studies to understand evolutionary diversification. This major work, written by one of the best-known investigators of Anolis, reviews and synthesizes an immense literature. Jonathan B. Losos illustrates how different scientific approaches to the questions of adaptation and diversification can be integrated and examines evolutionary and ecological questions of interest to a broad range of biologists.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49980689580305,"sku":"CIN0520269845G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":53521479336209,"sku":"NLS9780520269842","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0520269845.jpg?v=1750943474"},{"product_id":"in-the-light-of-evolution-essays-from-the-laboratory-and-field-book-jonathan-losos-9780981519494","title":"In the Light of Evolution: Essays from the Laboratory and Field","description":"\u003cp\u003eInternet advertising has come of age, yet little is known in research and practice about how advertising on digital channels really works. Sebastian Klapdor has conducted two studies that focus on multichannel online advertising and search engine advertising. In an interdisciplinary approach the author develops comprehensive models based on existing research. He empirically validates them with large real-life datasets from ad campaigns and cookie-based user tracking systems. His findings show that there are synergies in multichannel online advertising: purchase propensity increases when consumers receive advertising messages through multiple channels. In addition, the channel order can influence the conversion probability and click-through rates in search engine advertising are influenced by keyword criteria on semantic and syntactic level. The results can be used to increase the effectiveness of ad campaigns. Based on these findings, the author outlines how a future integrated approach to online advertising could look like.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eContents\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e- Overview of Online Advertising\u003c\/p\u003e\u003cp\u003e- Multichannel Online Advertising\u003c\/p\u003e\u003cp\u003e- Search Engine Advertising\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTarget Groups\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e- Researchers and students in the fields of business economics and business information systems with a focus on marketing\u003c\/p\u003e\u003cp\u003e- Practitioners responsible for online marketing, online marketing agencies\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDr. Sebastian Klapdor completed his dissertation under the supervision of Prof. Florian von Wangenheim at the Chair of Service and Technology Marketing at TUM School of Management, Munich, Germany. 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