{"title":"Joseph H Hancock","description":null,"products":[{"product_id":"fashion-brand-stories-book-joseph-h-hancock-9781350135543","title":"Fashion Brand Stories","description":"\u003cp\u003eThrough ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi’s®, and The Gap Inc., \u003ci\u003eFashion Brand Stories\u003c\/i\u003e shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers.\u003cbr\u003e\u003cbr\u003eThese entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you’ll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. 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