{"title":"Julie Anne Lee","description":null,"products":[{"product_id":"business-marketing-across-cultures-book-julie-anne-lee-9781529754377","title":"Business \u0026 Marketing Across Cultures","description":"In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features.       The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions. They recognise the rich diversity in international markets and local consumer knowledge and marketing practices. Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets.      Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems.      This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business. It will also be of interest to business and marketing practitioners working in global contexts.      Julie Anne Lee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School at The University of Western Australia.      Jean-Claude Usunier is an Emeritus Professor from the Faculty of Business and Economics at the University of Lausanne, Switzerland.      Vasyl Taras is a Professor in the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49744757391633,"sku":"NGR9781529754377","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52681745596689,"sku":"NLS9781529754377","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1529754372.jpg?v=1751055857"},{"product_id":"game-of-life-and-how-to-play-it-book-julie-anne-lee-9781975718008","title":"The Game of Life and How to Play It","description":"\u003cp\u003e\u003cb\u003eAsk for it, Prepare for it; Believing you already have it\u0026gt;\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThis Universe Version is an update of the original The Game Of Life and How To Play It written in 1925 by Florence Scovel Shinn.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eFlossie was an extraordinary teacher of prosperity and the power of thoughts. Teaching that life is a game and in order to play it well, we must understand the Universal Laws that govern it. She showed her students and readers how to win at health, prosperity, love and happiness by mastering the game.\u003c\/p\u003e \u003cp\u003eSimply put her philosophy teaches that we can have all that we desire, we just have ask for it and prepare for it in the absolute belief that what we want is already ours.\u003c\/p\u003e \u003cp\u003eThese Spiritual Laws really do work . . . if you work them\u0026gt;\u003c\/p\u003e \u003cp\u003eJulie-Anne Lee Kinney has updated Flossie's original text to make the spiritual principles instead of religion the focal point. Many of her clients had religious triggers, so in an effort to meet their needs and expand this amazing book's reach, she has adapted most of the religious language and references and replaced them with The Universe. She also edited the male pronouns out to make it inclusive to both men and women as well as adding in a summary of the steps, giving you the How to put it all into action.\u003c\/p\u003e \u003cp\u003eTo practice the principles beyond the reading of this book Julie-Anne created\u0026gt;\u003cb\u003ewww.holdingyourvision.com.\u003c\/b\u003e Here you can put these principles into tangible action with guided steps, tools and daily actions. With a place to privately store all of your work and a community of like minded peeps to put their positive energy towards your dreams\u0026gt;\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50431828066577,"sku":"CIN1975718003VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51062832693521,"sku":"NIN9781975718008","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1975718003.jpg?v=1750728807"},{"product_id":"business-marketing-across-cultures-book-julie-anne-lee-9781529754384","title":"Business \u0026 Marketing Across Cultures","description":"In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features.       The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions. They recognise the rich diversity in international markets and local consumer knowledge and marketing practices. Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets.      Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems.      This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business. It will also be of interest to business and marketing practitioners working in global contexts.      Julie Anne Lee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School at The University of Western Australia.      Jean-Claude Usunier is an Emeritus Professor from the Faculty of Business and Economics at the University of Lausanne, Switzerland.      Vasyl Taras is a Professor in the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52682527834385,"sku":"NLS9781529754384","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781529754384.jpg?v=1762318356"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-julie-anne-lee.oembed","provider":"World of Books ","version":"1.0","type":"link"}