{"title":"Karen E Sutherland","description":null,"products":[{"product_id":"strategic-social-media-management-book-karen-e-sutherland-9789811546570","title":"Strategic Social Media Management","description":"This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49569433190673,"sku":"GOR013363657","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50242652438801,"sku":"NGR9789811546570","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51418076414225,"sku":"CIN9811546576G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9811546576.jpg?v=1751418194"},{"product_id":"strategic-social-media-management-book-karen-e-sutherland-9789819994953","title":"Strategic Social Media Management","description":"This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience. Aside from focusing on practical application, the textbook takes readers through the process of strategy development and implementation, ethical and accurate content curation, and strategic content creation. Combining theory and practice, Strategic Social Media Management teaches readers how to take a strategic approach to social media from organisational and business perspectives, and how to measure results. Richly supported by robust and engaging pedagogy and case studies, it integrates public relations, marketing and advertising perspectives, and examines key issues including risk, ethics, privacy, consent, copyright, and crisis management. Reflecting the demands of contemporary practice, advice on self-care is also provided, helping to protect emerging Social Media Managers from the negativity they can experience online. By the end, readers will be able to develop a social media strategy, understand accurate and relevant content curation, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives.  This is an ideal textbook for students learning social media strategy, marketing and management at undergraduate level. It is also essential reading for business owners, marketing, public relations, advertising and communications professionals looking to hone their social media skills. The first edition of this textbook won a Book Excellence Award, a Silver International Stevie Award for Best Business Book and was named in the Best 100 Public Relations eBooks of All Time by the Book Authority.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":50941186081041,"sku":"NGR9789819994953","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51068289581329,"sku":"NIN9789819994953","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9819994950.jpg?v=1770291031"},{"product_id":"transmedia-brand-storytelling-book-karen-e-sutherland-9789819940004","title":"Transmedia Brand Storytelling","description":"This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51066360463633,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51066363216145,"sku":"NIN9789819940004","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52331155063057,"sku":"NLS9789819940004","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9819940001.jpg?v=1751160845"},{"product_id":"artificial-intelligence-for-strategic-communication-book-karen-e-sutherland-9789819625741","title":"Artificial Intelligence for Strategic Communication","description":"In an era where AI is revolutionising every aspect of communication, this groundbreaking research monograph provides an essential roadmap for navigating the intersection of artificial intelligence and strategic communication. Drawing on extensive primary research, including interviews with 41 experts and surveys of 400 professionals across three continents and eight countries, this book provides insights from relevant scholars, communication practitioners and AI tool developers.    This comprehensive guide combines scholarly rigour with practical application, presenting a data-informed Model for Practice that helps to withstand the constant evolution of AI technology. Each chapter delivers research-informed, actionable tools relating to the multifaceted field of strategic communication including ethical practice, strategy development, content creation, evaluation, and continuous improvement.    Bridging the gap between theoretical understanding and practical implementation, AI for Strategic Communication is an invaluable resource for strategic communication scholars, students, and practitioners, essential for advancing careers in the age of AI. This work emerged from the need for a comprehensive source combining scholarly, practitioner and AI developer perspectives on strategic communication from around the globe.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52634590740753,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52634590806289,"sku":"NIN9789819625741","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9789819625741.jpg?v=1770372911"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-karen-e-sutherland.oembed","provider":"World of Books ","version":"1.0","type":"link"}