{"title":"Karin Zaghi","description":null,"products":[{"product_id":"visual-merchandising-book-karin-zaghi-9788885486416","title":"Visual Merchandising","description":"Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. The interaction of these factors culminates in the customer's final choice. In fact, through communication customers assume and alter their attitudes. In other words, industry and distribution together set a communication process in motion with the customer, and the store becomes the place and the channel through which this interaction occurs. The book addresses this topic with a managerial mark. The takeoff point is a redefinition of the role the store plays in communicating and enhancing the identity of the brand and the store itself. From there, the author moves on to consider visual merchandising as a managerial tool to use for establishing a dialogue with the customer. Directions, goals, and tools of visual merchandising are analyzed and evaluated with a business approach to store management, with the aim of understanding what works in the complex task of balancing conflicting needs. On one hand the company wants to maximize profits and productivity, expand the sales areas that customers visit, rationalize replenishment, curtail shoplifting, support sales staff - and enhance the offering too. On the other hand, customers want to simplify the purchase process and save time, but at the same time they gather information, seek out stimuli and ideas, and get psychological gratification from freely and actively taking charge of their choices.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":50704135815441,"sku":"NGR9788885486416","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/888548641X.jpg?v=1751191054"},{"product_id":"visual-merchandising-and-in-store-brand-equity-2-ed-book-karin-zaghi-9791281627468","title":"VISUAL MERCHANDISING AND IN-STORE BRAND EQUITY - 2 ed.","description":"\u003cp\u003e\u003cb\u003eMaster the art of visual merchandising and create captivating in-store experiences that drive brand equity in the omnichannel era.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn today's competitive retail landscape, \u003ci\u003eVisual Merchandising and In-Store Brand Equity\u003c\/i\u003e provides a comprehensive guide to transforming physical stores into value-driven destinations. Discover how to seamlessly blend the in-store experience with the convenience of e-commerce, leveraging digital technologies and multisensory communication to captivate customers.\u003c\/p\u003e \u003cp\u003eLearn to design effective store concepts, apply color theory and semiotics, and manage POP materials for sustainability. This essential resource equips marketing professionals, retailers, and students with the tools to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCraft a seamless omnichannel shopping experience\u003c\/li\u003e \u003cli\u003eEnhance in-store brand equity through strategic visual displays\u003c\/li\u003e \u003cli\u003eUtilize digital technologies and multisensory communication\u003c\/li\u003e \u003cli\u003eDesign and manage sustainable POP materials\u003c\/li\u003e \u003cli\u003eUnderstand and cater to the customer's perspective\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTransform your physical point of sale into a place that offers unparalleled value and fosters lasting customer relationships.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":53637757370641,"sku":"NLS9791281627468","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9791281627468.jpg?v=1781005656"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-karin-zaghi.oembed","provider":"World of Books ","version":"1.0","type":"link"}