{"title":"Kate Gillespie","description":null,"products":[{"product_id":"global-marketing-book-kate-gillespie-9780765642950","title":"Global Marketing","description":"This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster.       Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include:            Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations        A chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace        Extensive real-life examples and cases from developed and emerging markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East         Written in a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong foundation, making this the book of choice for students of global marketing classes.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49623020241169,"sku":"GOR013687782","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51423983993105,"sku":"CIN0765642956G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51829651079441,"sku":"CIN0765642956A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51853392970001,"sku":"CIN0765642956VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0765642956.jpg?v=1750848747"},{"product_id":"global-marketing-book-kate-gillespie-9780618659531","title":"Global Marketing","description":"Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. Global Marketing offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Second Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49905276780817,"sku":"CIN0618659536G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50097598038289,"sku":"CIN0618659536A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0618659536.jpg?v=1750816110"},{"product_id":"global-marketing-book-kate-gillespie-9780367694128","title":"Global Marketing","description":"Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications.  Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization.  Key updates include:         Extensive real-life examples and cases from developed and emerging markets, including Africa, Latin America, and the Middle East;      New topics such as digital distribution options, the participation of customers, and the rise of social media, including Twitter, Facebook, and TikTok;      Updated exploration of often overlooked topics, such as China’s state-owned enterprises, the importance of diasporas as target markets, the threat of transnational criminal organizations to legitimate marketers, and new tensions among trading partners;      A stronger recognition of the need for a growth mindset, value orientation, and innovation.  Written in a student-friendly style, this fully updated new edition continues to be the textbook of choice for students of global marketing.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":50698055909649,"sku":"NGR9780367694128","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51243734302993,"sku":"NIN9780367694128","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52474940391697,"sku":"NLS9780367694128","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367694123.jpg?v=1751102968"},{"product_id":"global-marketing-book-kate-gillespie-9781439039434","title":"Global Marketing","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50787748774161,"sku":"CIN1439039437G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51328059506961,"sku":"CIN1439039437A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53403445756177,"sku":"CIN1439039437VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1439039437.jpg?v=1751209357"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-kate-gillespie.oembed","provider":"World of Books ","version":"1.0","type":"link"}