{"title":"Kathleen R Allen","description":null,"products":[{"product_id":"launching-new-ventures-book-kathleen-r-allen-9781305102507","title":"Launching New Ventures","description":"LAUNCHING NEW VENTURES, 7e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the development and testing of a new business model through feasibility analysis. Part Three focuses on the planning that goes into designing an effective, scalable startup organization. Part Four looks at planning for growth and change in the new organization.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49513171255569,"sku":"CIN1305102509G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49529814319377,"sku":"GOR013447105","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50516187152657,"sku":"CIN1305102509A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51118494449937,"sku":"CIN1305102509VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53157209735441,"sku":"GOR012984166","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53157230969105,"sku":"GOR011757693","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1305102509.jpg?v=1750920841"},{"product_id":"launching-new-ventures-book-kathleen-r-allen-9780547014562","title":"Launching New Ventures","description":"Launching New Ventures provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan.The Fifth Edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-start-up and start-up stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture checklists, and the advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49635248668945,"sku":"GOR004280260","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50161477648657,"sku":"CIN0547014562G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50930032148753,"sku":"GOR014129165","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52964255498513,"sku":"CIN0547014562VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0547014562.jpg?v=1751391998"},{"product_id":"launching-new-ventures-special-edition-for-geb-3113-principles-of-entrepreneursh-book-kathleen-r-allen-9780618683215","title":"Launching New Ventures (Special Edition for GEB 3113 Principles of Entrepreneurship At the University of Florida)","description":"Provides entrepreneurs with the tools to start a successful new venture in a global marketplace. This book is organised to follow the process of new venture creation, from recognising an opportunity to testing a business concept in the marketplace to creating a company, and implementing the concept through the writing of a business plan.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49802172170513,"sku":"CIN0618683216G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0618683216.jpg?v=1751168016"},{"product_id":"launching-new-ventures-book-kathleen-r-allen-9780357039175","title":"Launching New Ventures","description":"LAUNCHING NEW VENTURES, 8e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace today. When you have completed this book and its activities, you will not be able to make a wise decision about whether entrepreneurship is for you, you will have learned and practiced the skills and tools needed for success. Even if you decide that entrepreneurship is not for you, the skills and tools you will have acquired will be valuable in any career you choose because every career is associated with business. You will find that the book has a journalistic style, so it's very readable. And with the new inline digital activities, you'll be able to break up your reading with a learning activity to reinforce what you've read. Part One introduces the foundations of entrepreneurship and helps you understand the entrepreneur's journey including the kinds of decisions that entrepreneurs make. It also explains the opportunity creation process and the tasks that you must undertake before starting a business. Part Two addresses the heart of entrepreneurial activity -- the development and testing of a new business model through feasibility analysis. Here you will learn the tools and skills needed to validate an opportunity, build a founding team, and estimate startup requirements. Part Three focuses on the planning that goes into designing an effective, scalable startup organization including a marketing plan. It also addresses the key topics of ethics, social responsibility, and the legal form of organization. Part Four looks at planning for growth and change in your new organization and includes growth funding, growth strategies, accessing the public markets, and planning for harvest and exit.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50151002210577,"sku":"CIN0357039173VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50238256218385,"sku":"CIN0357039173G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51504763535633,"sku":"CIN0357039173A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0357039173.jpg?v=1751291827"},{"product_id":"bringing-new-technology-to-market-book-kathleen-r-allen-9780130933737","title":"Bringing New Technology to Market","description":"For undergraduate\/graduate courses in Entrepreneurship, Technology Commercialization, Technology Start-ups, and Management of Technology.  This text presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables students to understand different business models and processes, and teaches them how to successfully recognize opportunity and commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high-tech environment.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50178634088721,"sku":"GOR004209932","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50344780857617,"sku":"CIN0130933732VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0130933732.jpg?v=1751389097"},{"product_id":"launching-new-ventures-an-entrepreneurial-approach-8th-edition-standalone-loosel-book-kathleen-r-allen-9781337919692","title":"Launching New Ventures: An Entrepreneurial Approach (8th Edition) Standalone Looseleaf Version","description":null,"brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50299769356561,"sku":"CIN1337919691VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51938273591569,"sku":"CIN1337919691G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":52599771791633,"sku":"CIN1337919691A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1337919691.jpg?v=1750754480"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-kathleen-r-allen.oembed","provider":"World of Books ","version":"1.0","type":"link"}