{"title":"Kathryn Cramer Brownell","description":null,"products":[{"product_id":"24-7-politics-book-kathryn-cramer-brownell-9780691246666","title":"24\/7 Politics","description":"\u003cp\u003e\u003cb\u003eHow cable television upended American political life in the pursuit of profits and influence\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAs television began to overtake the political landscape in the 1960s, network broadcast companies, bolstered by powerful lobbying interests, dominated screens across the nation. 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Kennedy was the first celebrity president, in no small part because of his innate television savvy. But, as Kathryn Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen have developed relationships and built organizations, institutionalizing Hollywood styles, structures, and personalities in the American political process. Brownell explores how similarities developed between the operation of a studio, planning a successful electoral campaign, and ultimately running an administration. Using their business and public relations know-how, figures such as Louis B. Mayer, Bette Davis, Jack Warner, Harry Belafonte, Ronald Reagan, and members of the Rat Pack made Hollywood connections an asset in a political world being quickly transformed by the media. Brownell takes readers behind the camera to explore the negotiations and relationships that developed between key Hollywood insiders and presidential candidates from Dwight Eisenhower to Bill Clinton, analyzing how entertainment replaced party spectacle as a strategy to raise money, win votes, and secure success for all those involved.  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