{"title":"Kathryn Eversmann","description":null,"products":[{"product_id":"fooled-by-early-adopters-book-kathryn-eversmann-9798218003319","title":"Fooled by Early Adopters","description":"STOP WASTING MONEY ON PREMATURE SCALING\u003cbr\u003ePushing sales too soon can cause you to lose millions, if not your entire company. Many entrepreneurs are faced with this vital question: When is the right time to scale my startup? Start too early and you might chase the wrong customers. Start too late and you might miss your only window of opportunity.\u003cbr\u003eFooled by Early Adopters is a leadership fable that follows the journey of Jonathan Reeves, a serial entrepreneur faced with this very same situation. But Jonathan has already had success with his first startup, so he should already know everything he needs to know, right? But things aren't so simple with his second startup, SyncAnalytix, an IoT analytics software platform. After turning a few pilots into paying customers, Jonathan was able to raise Series A funding to begin scaling his company. But since then, even after hiring a Sales Team, six months of hard work have led to very little progress. And that funding is about to run out. What's going wrong? Is his company about to enter a death spiral? Is it already too late? Fooled by Early Adopters details the key moments in Jonathan's journey as he struggles to get his company back on track. Through Jonathan's story, readers will learn practical and memorable examples of lean startup concepts as they are actually used in the world, and can then apply them to their own company. \u003cbr\u003eWhether you are starting your first (or fifth) company, launching a new product, or struggling to grow your business, the lessons in Fooled by Early Adopters will help you chart a path to finding product\/market fit, giving you confidence that you are spending the right money on the right things at the right time.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49542295355665,"sku":"GOR013480214","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/B0BM36FHGG.jpg?v=1751097577"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-kathryn-eversmann.oembed","provider":"World of Books ","version":"1.0","type":"link"}