{"title":"Katrina Mccarter","description":null,"products":[{"product_id":"mother-of-all-opportunities-book-katrina-mccarter-9781925921243","title":"The Mother of All Opportunities","description":"\u003cp\u003eThere's a massive global market segment that most brands do not understand or know how to target. Many companies - even multinationals - are unaware of this huge opportunity right in front of them. And those that have recognised it often don't fully understand it and so are still missing out. That opportunity is mums.\u003c\/p\u003e\u003cp\u003eIn research over many years, mothers have made it clear they are unhappy with the way brands are communicating with them. Katrina McCarter's research has found that 63% of Australian mothers felt brands and advertisers don't understand them. Despite being such a lucrative market, this means businesses are missing opportunities every day.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Mother of All Opportunities\u003c\/em\u003e educates board directors, C-suite and senior executives, big brand marketers, and business owners about: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ewhy mums represent the biggest growth opportunity globally over the next decade\u003c\/li\u003e \u003cli\u003ekey global trends that will be impacting your current strategy\u003c\/li\u003e \u003cli\u003ethe mum opportunities brands are missing \u003cem\u003eright now \u003c\/em\u003eacross segments, locations and industries\u003c\/li\u003e \u003cli\u003ewhy you need to invest in this market and upskill your teams now\u003c\/li\u003e \u003cli\u003ethe future of successful marketing to mums.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eKatrina McCarter demonstrates why now is the right time to rethink relationship with the world's most powerful consumer, mums. Fast track your brand and build a competitive advantage by gaining critical research-based insights into this massive and underexposed market.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50175274975505,"sku":"CIN1925921247VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51055030403345,"sku":"NIN9781925921243","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1925921247.jpg?v=1751062598"},{"product_id":"marketing-to-mums-book-katrina-mccarter-9780994634108","title":"Marketing to Mums","description":"\u003cp\u003eMums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them?\u003c\/p\u003e \u003cp\u003eWhether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable.\u003c\/p\u003e \u003cp\u003e\u003cem\u003e\u003cstrong\u003eMarketing To Mums\u003c\/strong\u003e\u003c\/em\u003e offers a simple 8-step framework that shows you how to successfully market your product or service to mums.\u003c\/p\u003e \u003cp\u003e- Recognise the diverse nature of mums\u003cbr\u003e - Avoid the nine mistakes most businesses make\u003cbr\u003e - Attract mums to your business, then turn them into raving fans\u003cbr\u003e - Harness the power of social media and word of mouth advertising\u003cbr\u003e - Grow your business through partnerships\u003c\/p\u003e \u003cp\u003eBy understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50369415479569,"sku":"CIN0994634102G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51011275555089,"sku":"NIN9780994634108","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0994634102.jpg?v=1751078262"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-katrina-mccarter.oembed","provider":"World of Books ","version":"1.0","type":"link"}