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A unique, interdisciplinary guide that appeals to practitioners and academics, Tourism in China has been called “probably the most in-depth analysis of China's tourism industry” by the World Trade Organization's Dr. Harsh Varma. The book presents a collection of articles--scholarly in nature, comprehensive in scope--that serves as a significant (and much-needed) reference on Chinese tourism, though not including minority or border tourism, or the Hong Kong or Taiwan markets. The industry's historical development, its impact on the Chinese economy and ecology, and its current and future markets are examined extensively.  Tourism in China also examines:    the impressions of Western travelers in China during the 19th century  the tourism boom and its development since 1978  the development of ecotourism in China's nature reserves  the effect of the tourism boom on the hotel industry  the development of theme parks in China.  With two-thirds of China's provincial governments committed to making tourism one of their pillar industries, it is essential that tourism professionals, academics, and students around the world have a thorough understanding of this leader in current and future world travel. Tourism in China provides a detailed look at how the country’s tourism industry was built and how it will continue to expand. Helpful tables and figures, as well as a glossary of relevant terms, make the information easy to access and understand.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50697224552721,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50697226715409,"sku":"NGR9780789012821","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0789012820.jpg?v=1751075813"},{"product_id":"growth-strategies-of-hotel-chains-book-kaye-sung-chon-9780789026644","title":"The Growth Strategies of Hotel Chains","description":"A balanced overview of the theory and practice of hotel chains' growth strategies. 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Will you attract more Japanese tour groups by promising them independence and adventure or excellent food? Given the importance of Japanese tourists to the global travel industry, understanding their travel-related behavior has become an essential item in the tourism research agenda. Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis investigates the specific needs, behaviors, and desires of this growing segment of the international tourism market.Japanese tourists spend billions of dollars abroad every year, and travel destinations as far apart as Australia and Manhattan compete fiercely for their custom. By taking cultural traits into account, travel industry professionals can better understand exactly what kinds of amenities, accommodations, service, and total experience Japanese travelers are looking for. This volume of original research and well-grounded theory elucidates the specific factors that go into Japanese travel and buying decisions, whether the travelers are Japanese ”office ladies” seeking bargains in Hong Kong or a group of senior citizens hoping to see the Northern Lights.Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis discusses a full range of issues crucial to attracting Japanese tourism, including:    how stage of life affects travel behavior  why Japanese people book overseas weddings and group honeymoon tours  whether legalized gambling would increase or discourage Japanese tourism in Hawaii  how issues of perceived safety affect choice of travel destinations  what souvenirs mean in Japanese culture  which travel images are most likely to attract Japanese tourists  what sources of information Japanese travelers use to help them select destinations  Japanese Tourists offers the most up-to-date international studies on the socioeconomic, marketing, and psychological factors affecting Japanese people traveling abroad. 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