{"title":"Kelly Mcdonald","description":null,"products":[{"product_id":"how-to-work-with-and-lead-people-not-like-you-book-kelly-mcdonald-9781119369950","title":"How to Work With and Lead People Not Like You","description":"If you're in a diverse team, you know employee differences can cause miscommunication, lower trust, and hurt productivity...","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49730945712401,"sku":"NGR9781119369950","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50098972623121,"sku":"CIN1119369959G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50167516201233,"sku":"CIN1119369959VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51020628164881,"sku":"NIN9781119369950","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52152497733905,"sku":"NLS9781119369950","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52755698876689,"sku":"GOR011769884","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1119369959.jpg?v=1750887539"},{"product_id":"how-to-market-to-people-not-like-you-book-kelly-mcdonald-9780470879009","title":"How to Market to People Not Like You","description":"Reach new and diverse customer groups and expand your market share  The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business.   Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities.     Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by Ad Age   Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50202303529233,"sku":"CIN0470879009G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50352993239313,"sku":"CIN0470879009VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51002679525649,"sku":"NIN9780470879009","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52123815215377,"sku":"NLS9780470879009","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470879009.jpg?v=1751197760"},{"product_id":"crafting-the-customer-experience-for-people-not-like-you-book-kelly-mcdonald-9781118360729","title":"Crafting the Customer Experience for People Not Like You","description":"Deliver a better business experience, for every kind of customer A \"one-size fits all\" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service. * A detailed guide to core customer groups including women, the five generations (matures, Boomers, Gen X, Gen Y and Gen Z), racial and ethnic segments, such as Hispanics and African-Americans, as well as those who are defined by key lifestyle and life-stage attributes * Includes onsumer insights that will help business leaders deliver a better business experience with every customer You cannot control the economy, the stock market or the costs of goods and labor. But you can control your organization's customer service. It's an empowering thought. Customer service is 100% in your control at all times and it's more important than ever.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50213586960657,"sku":"CIN1118360729VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50234232602897,"sku":"CIN1118360729G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1118360729.jpg?v=1751301625"},{"product_id":"it-s-time-to-talk-about-race-at-work-book-kelly-mcdonald-9781119790877","title":"It's Time to Talk about Race at Work","description":"It's time the business world got the actionable, impactful, no-cost strategies needed to increase diversity and inclusion in the workplace    Many white leaders want to create change but don't know how to do so appropriately and effectively. How do you know where the blind spots are that can create obstacles for people of color? Your intentions may be sincere and heartfelt, but intentions aren't enough.   In It's Time to Talk about Race at Work, acclaimed speaker and bestselling author Kelly McDonald delivers a much-needed roadmap for business people. This book will help you successfully create a fair and equitable workplace that recognizes diverse talent and fosters productive and constructive conversations in your organization. It's Time to Talk about Race at Work does not approach diversity from the standpoint of social activism or an HR perspective. Instead, this book shows you exactly what to do and how to do it so that you can make real progress on diversity and inclusion, regardless of the size of your organization. The author's clear, \"real talk\" style makes it easy to learn:     The costs and risks you're incurring if your organization lacks diversity How people who don't consider themselves to be racist may still have diversity blind spots How to start the hard conversations you may not know how to approach The STARTING Method—an eight-step framework that shows you how to ensure your diversity and inclusion efforts are effective How to recognize the excuses people use to avoid taking action on diversity and inclusion How to address the issues and comments that come up when employees feel nervous, resentful, or uncomfortable as you make headway on diversity in your organization   Perfect for executives, managers, and leaders in organizations of all types and sizes, It's Time to Talk about Race at Work is also for employees who want to improve their organization by leading by example.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50370822209809,"sku":"CIN1119790875VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50379103109393,"sku":"CIN1119790875G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51020489818385,"sku":"NIN9781119790877","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1119790875.jpg?v=1750752691"},{"product_id":"clean-and-unclean-book-kelly-mcdonald-jr-9781626974487","title":"Clean and Unclean","description":"Eating is a common part of our lives. Many of us do not realize that we can glorify God's name every time we eat. The dietary commandments on clean and unclean animals in Leviticus 11 give us such an opportunity. Some have said that Jesus, Peter, and Paul did away with these commandments. This book will help you understand how Jesus, Peter, and even Paul upheld this vital teaching from God's word. Paul instructs us in I Corinthians 6:17 to touch no unclean thing. Peter also directs us to the dietary laws in his first letter. You will discover the spiritual significance of the dietary laws. You will learn how obedience to them will draw you closer to your Savior and increase the fire of the Holy Spirit in your life  Kelly McDonald Jr. is an ordained Evangelist at Hungry Hearts Ministries in Jackson, TN. Kelly writes for the international Sabbatarian magazine, The Sabbath Sentinel. He also writes and serves as the Editor for the ministry's magazine, Pursuit. 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