{"title":"Ken Kocienda","description":null,"products":[{"product_id":"creative-selection-book-ken-kocienda-9781529011845","title":"Creative Selection","description":"The inside story of Apple's design process during the golden age of Steve Jobs","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49511021084945,"sku":"GOR009390040","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51177840378129,"sku":"GOR011366018","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53596818112785,"sku":"GOR012571357","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1529011841.jpg?v=1753685969"},{"product_id":"creative-selection-book-ken-kocienda-9781529004717","title":"Creative Selection","description":"The inside story of Apple's design process during the golden age of Steve Jobs","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49577551757585,"sku":"CIN1529004713G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50405869158673,"sku":"GOR009869115","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1529004713.jpg?v=1768471274"},{"product_id":"creative-selection-book-ken-kocienda-9781250203410","title":"Creative Selection","description":"\u003cp\u003e\u003cb\u003e* \u003ci\u003eWALL STREET JOURNAL\u003c\/i\u003e BESTSELLER *\u003cbr\u003e \u003cbr\u003e An insider's account of Apple's creative process during the golden years of Steve Jobs.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. \u003ci\u003eCreative Selection\u003c\/i\u003e recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era--the Golden Age of Apple.\u003cbr\u003e \u003cbr\u003e Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.\u003cbr\u003e \u003cbr\u003e Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture.\u003cbr\u003e \u003cbr\u003e An insider's tale of creativity and innovation at Apple, \u003ci\u003eCreative Selection\u003c\/i\u003e shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49660931637521,"sku":"CIN1250203414G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51325386195217,"sku":"CIN1250203414VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52717872775441,"sku":"NIN9781250203410","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1250203414.jpg?v=1751176765"},{"product_id":"creative-selection-book-ken-kocienda-9781250194466","title":"Creative Selection","description":"Hundreds of millions of people use Apple products every day; a few thousand work on Apple's campus in California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few behind the scenes, a highly-respected software engineer who worked in the final years the Steve Jobs era.  Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, responsible for experimenting with novel user interface concepts and writing software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.  Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation - inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy - and uses these as a lens through which to understand productive work culture.  An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49676461834513,"sku":"CIN1250194466VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49710536065297,"sku":"CIN1250194466G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50976338313489,"sku":"GOR010597708","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52692529119505,"sku":"GOR014579925","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1250194466.jpg?v=1751145392"},{"product_id":"creative-selection-book-ken-kocienda-9781529004731","title":"Creative Selection","description":"An insider's story of creativity and innovation at Apple under Steve Jobs. Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49778354782481,"sku":"NGR9781529004731","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49787136278801,"sku":"GOR010305219","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50237312991505,"sku":"CIN152900473XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50516789559569,"sku":"GOR010469097","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50766534607121,"sku":"GOR013158937","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/152900473X.jpg?v=1767352176"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-ken-kocienda.oembed","provider":"World of Books ","version":"1.0","type":"link"}