{"title":"Kenneth Clow","description":null,"products":[{"product_id":"integrated-advertising-promotion-and-marketing-communications-global-edition-book-kenneth-clow-9781292222691","title":"Integrated Advertising, Promotion and Marketing Communications, Global Edition","description":"This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.     For courses in Advertising.     Integrated advertising and marketing communications taught through real-life application    Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-¿life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers.                                                                                Also available with MyLab Marketing   MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.              Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.       If you would like to purchase both the physical text and MyLab Marketing, search for:          0134641701 \/ 9780134641706 Integrated Advertising, Promotion, and Marketing Communications Plus MyLab Marketing with Pearson eText -- Access Card Package, 8\/e         Package consists of:       0134450639 \/ 9780134450636 MyLab Marketing with Pearson eText -- Access Card -- for Integrated Advertising, Promotion, and Marketing Communications   0134484134 \/ 9780134484136 Integrated Advertising, Promotion, and Marketing Communications","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49554468372753,"sku":"GOR009726746","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50287938699537,"sku":"CIN1292222697G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1292222697.jpg?v=1751444328"},{"product_id":"integrated-advertising-promotion-and-marketing-communications-global-edition-book-kenneth-clow-9780273753285","title":"Integrated Advertising, Promotion and Marketing Communications: Global Edition","description":"For undergraduate Advertising and Integrated Marketing Communication courses.         This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.         Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.         The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49595307131153,"sku":"GOR009402068","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49609298673937,"sku":"GOR012881103","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273753282.jpg?v=1750973683"},{"product_id":"integrated-advertising-promotion-and-marketing-communications-global-edition-book-kenneth-clow-9780273786986","title":"Integrated Advertising, Promotion and Marketing Communications Global Edition","description":"For undergraduate Advertising and Integrated Marketing Communication courses.     This Global Edition has been edited to include enhancements making it more relevant to students outside the United States    Examine advertising and promotions through the lens of integrated marketing communications.        The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.","brand":"WoB","offers":[{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49651649282321,"sku":"GOR012694385","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273786989.jpg?v=1750908945"},{"product_id":"integrated-advertising-promotion-and-marketing-communications-global-edition-book-kenneth-clow-9781292411217","title":"Integrated Advertising, Promotion, and Marketing Communications, Global Edition","description":"Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. 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This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.            The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process.           Key Topics: Integrated Marketing Communication; Brand Management; Buyer Behaviors; The IMC Planning Process; Advertising Campaign Management; Advertising Design; Traditional Media Channels; Digital and Alternative; Social Media; Alternative Marketing; Database and Direct Response Marketing and Personal Selling; Sales Promotion; Public Relations and Sponsorship Programs; Relations and Ethical Concerns; Evaluating an Integrated Marketing Program           Key Market: This book is useful for anyone studying marketing and communication.","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":49802361504017,"sku":"CIN0133866335A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49905857298705,"sku":"CIN0133866335G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53349401133329,"sku":"CIN0133866335VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0133866335.jpg?v=1750940568"},{"product_id":"integrated-advertising-promotion-and-marketing-communications-book-kenneth-clow-9780135589809","title":"Integrated Advertising, Promotion, and Marketing Communications","description":"This print textbook is available for students to rent for their classes. 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