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Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them to produce long-term profitable growth.\"  -Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management    \"Clancy and Krieg debunk the popular myth that marketing is all instinct and hocus pocus. Here's a practical approach to marketing strategy and tactics that can drive profitability and growth. There are no 'blink' shortcuts here-this is the real work of transformational marketing, laid out in a practical, concise guide that every true marketer should read!\"  -Susanne Lyons, Chief Marketing Officer, Visa USA    \"Clancy and Krieg have written a comprehensive and highly compelling how-to book for the marketing community that says: wake up and look at the facts! It's a must-read for every professional marketer who aspires to breakthrough performance.\"  -Joseph V. Tripodi, Chief Marketing Officer, Allstate Insurance Company    \"Bold moves require more facts in this fast-paced era. This book is a must-read for the risk tolerant!\"  -Jon Luther, CEO, Dunkin' Brands, Inc.    \"Fact-based marketing is the best way to reinvent marketing, and Clancy and Krieg provide the blueprint to do it.\"  -Bob Liodice, President and CEO, Association of National Advertisers    \"The authors demonstrate forcefully and dramatically-with numerous examples-how great, even just good, analysis leads to legendary marketing strategies.\"  -Don Sexton, Professor, Columbia Business School, and author of Trump University Marketing 101","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49611236311313,"sku":"GOR012364541","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49626891223313,"sku":"GOR004908980","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50352040739089,"sku":"CIN0471979937VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51002755285265,"sku":"NIN9780471979937","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51769861636369,"sku":"CIN0471979937G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":53243262763281,"sku":"CIN0471979937LN","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471979937.jpg?v=1751293099"},{"product_id":"objects-of-war-book-kevin-clancy-9781907427909","title":"Objects of War","description":"Co-published with the Royal Mint Museum.     War has shaped currencies, creating, abolishing and moulding them. 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Richly illustrated throughout, the book focuses principally on the experience in Britain from Tudor times but draws on other instances from around the world and across time to show how money and war have collided and influenced one another.      It is a fascinating story that will be as engaging to those with an interest in military history as much as to those of us with more than a passing interest in money.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49756651716881,"sku":"GOR011948262","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50483746570513,"sku":"NGR9781907427909","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1907427902.jpg?v=1751249958"},{"product_id":"marketing-myths-that-are-killing-business-the-cure-for-death-wish-marketing-book-kevin-clancy-9780070113619","title":"Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing","description":"This guide considers accepted marketing principles and then debunks them. 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