{"title":"Kriss Barlow","description":null,"products":[{"product_id":"marketer-s-guide-to-physician-relations-book-kriss-barlow-9781601460745","title":"A Marketer's Guide to Physician Relations","description":"Position your physician sales program for maximum growth\u003cp\u003eThere's no question that physician referrals are mission-critical to your hospital or health system's bottom line. But increasing or maintaining referrals requires more than just an occasional visit to the practice. A successful physician sales program must promote quality and solidify your hospital as the hospital of choice for their patients.Kriss Barlow gives you the keys to successful physician sales \u003c\/p\u003e\u003cp\u003eTake your physician relations program to the next level with A Marketer's Guide to Physician Relations: Best Practices for Successful Sales Programs. HealthLeaders Media has teamed up with healthcare marketing superstar Kriss Barlow to bring you this new, must-read guide for developing, positioning, and enhancing your physician sales program.Real-world advice and examples from your peers\u003c\/p\u003e\u003cp\u003ePacked with real-world examples and healthcare-specific advice, this comprehensive resource offers more than 250 pages of content that will help physician sales leaders: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreate and sustain focus and build on momentum\u003c\/li\u003e\n\u003cli\u003eIdentify and hire the best salespeople\u003c\/li\u003e\n\u003cli\u003eBuild internal support for the program\u003c\/li\u003e\n\u003cli\u003eDifferentiate your organization from the competition\u003c\/li\u003e\n\u003cli\u003eMeasure the ROI of your efforts\u003c\/li\u003e\n\u003cli\u003eIncrease bottom-line referral revenue\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBacked by years of in-the-field experience, Barlow offers numerous tips and examples from your healthcare peers who have implemented successful physician sales programs, and are reaping the rewards.The eight best practices you need for success\u003c\/p\u003e\u003cp\u003eTake a look at the detailed, focused information you'll find in the pages of A Marketer's Guide to Physician Relations \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBest Practice Attribute # 1: Focus\u003c\/li\u003e\n\u003cli\u003eBest Practice Attribute #2: Senior Leadership Involvement\u003c\/li\u003e\n\u003cli\u003eBest Practice Attribute #3: Capable Staff\u003c\/li\u003e\n\u003cli\u003eBest Practice Attribute # 4: Ability to Measure Outcomes\u003c\/li\u003e\n\u003cli\u003eBest Practice Attribute #5: Momentum\u003c\/li\u003e\n\u003cli\u003eBest Practice Attribute # 6: Planned Integration\u003c\/li\u003e\n\u003cli\u003eBest Practice Attribute# 7: A Physician-Centric Culture\u003c\/li\u003e\n\u003cli\u003eBest Practice Attribute# 8: Ability to Differentiate \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePut these proven techniques and strategies in place at your hospital to increase referrals, revenue, and your overall market share. Order your copy of A Marketer's Guide to Physician Relations today Who needs this book?\u003c\/p\u003e\u003cp\u003eHealthcare professionals in charge of physician relations and sales and anyone in the organization charged with growing programs will benefit from this valuable knowledge. Specific titles include: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDirector or VP of physician relations\/physician outreach\/physician sales\u003c\/li\u003e\n\u003cli\u003eDirector or VP of marketing, communications, and public relations\u003c\/li\u003e\n\u003cli\u003eDirector or VP of business development\/business relations\u003c\/li\u003e\n\u003cli\u003eDirector or VP of strategic planning and marketing\u003c\/li\u003e\n\u003cli\u003eService line directors and C-suite leaders\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50096601366801,"sku":"CIN1601460740G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1601460740.jpg?v=1750799801"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-kriss-barlow.oembed","provider":"World of Books ","version":"1.0","type":"link"}