{"title":"Lee Hartley Carter","description":null,"products":[{"product_id":"persuasion-book-lee-hartley-carter-9780143133476","title":"Persuasion","description":null,"brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50300015182097,"sku":"CIN0143133470VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52102944325905,"sku":"CIN0143133470G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0143133470.jpg?v=1750737268"},{"product_id":"persuasion-book-lee-hartley-carter-9780143133483","title":"Persuasion","description":"\u003cb\u003eThe secrets to persuading anyone, at work and in life, from a top communication strategist.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion \u003ci\u003emust happen\u003c\/i\u003e. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward.\u003cbr\u003e \u003cbr\u003e So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that.\u003cbr\u003e \u003cbr\u003e Among the counterintuitive secrets you'll learn-\u003cbr\u003e \u003cb\u003e*\u003c\/b\u003eIt's not enough to understand the person you're talking to--you must truly empathize with them (yes, even \u003ci\u003ethem\u003c\/i\u003e).\u003cbr\u003e \u003cb\u003e*\u003c\/b\u003eLogic alone doesn't work. Stories and emotions are what move us most.\u003cbr\u003e \u003cb\u003e*\u003c\/b\u003eWhen communicating in a crisis, our first instinct is almost always wrong.\u003cbr\u003e \u003cbr\u003e Filled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, \u003ci\u003ePersuasion\u003c\/i\u003e will help you hone your message and craft your narrative in order to get heard and get results.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":50999554605329,"sku":"NIN9780143133483","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51926759276817,"sku":"CIN0143133489G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52527410348305,"sku":"GOR014550535","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52589491847441,"sku":"NLS9780143133483","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0143133489.jpg?v=1750694039"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-lee-hartley-carter.oembed","provider":"World of Books ","version":"1.0","type":"link"}