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This program will provide a better teaching and learning experience-for you and your students. Here's how:  \u003cul\u003e \u003cli\u003e \u003cb\u003eImprove Results with MyMarketingLab: \u003c\/b\u003eMyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. \u003c\/li\u003e \u003cli\u003e \u003cb\u003eBring Concepts to Life with Cases: \u003c\/b\u003eEnd-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies, \u003c\/li\u003e \u003cli\u003e \u003cb\u003eGlobal Coverage Focus: \u003c\/b\u003e Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing. \u003c\/li\u003e \u003cli\u003e \u003cb\u003eKeep Your Course Current and Relevant: \u003c\/b\u003e New examples, exercises, and research findings appear throughout the text. \u003c\/li\u003e \u003c\/ul\u003e  \u003cb\u003eNote: \u003c\/b\u003eYou are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase \u003ci\u003eboth\u003c\/i\u003e the physical text and MyMarketingLab search for ISBN-10: 0133131033\/ISBN-13: 9780133131031. That package includes ISBN-10: 0132544369\/ISBN-13: 9780132544368 and ISBN-10: 0132552000\/ISBN-13: 9780132552004.   MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. 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