{"title":"Lesley Pender","description":null,"products":[{"product_id":"marketing-management-for-travel-and-tourism-book-lesley-pender-9780748727834","title":"Marketing Management for Travel and Tourism","description":"Motivates students through case studies and an applied approach. Focuses on areas such as marketing strategy, market research, relationship marketing and customer retention. Short case studies are integrated within the text with longer case studies at the end of chapters. Discussion points and questions aid clarity. Supports independent study by providing a complete, self sufficient learning package","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49552229892369,"sku":"GOR001159183","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49627648655633,"sku":"GOR005159030","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0748727833.jpg?v=1751361233"},{"product_id":"management-of-tourism-book-lesley-pender-9780761940227","title":"The Management of Tourism","description":"The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses.     The text places the management of tourism in a structured framework, ordered around four principal themes:      - Managing the Tourism System   - Managing Tourism Businesses   - Managing Tourism in its Environment   - Contemporary Issues in Tourism Management      Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52665489031441,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52665490014481,"sku":"NLS9780761940227","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780761940227.jpg?v=1762277438"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-lesley-pender.oembed","provider":"World of Books ","version":"1.0","type":"link"}