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After detailing the history and various principles – from management and marketing to finance, legal and ethical – the book delves into key sports management segments, discussing the skills needed in those sectors, the types of positions available, and the current issues facing those sectors.  Key Features: - New chapter on eSports introduces students to this rapidly developing billion-dollar industry which draws in gamers, spectators, teams, leagues, and sponsors increasingly in need of sport managers' expertise - Discussion on the impact of the COVID- 9 pandemic on the sports industry - An expanded look at emerging and innovative forms of sports media in the Sports Communications Chapter - Revamped Ethics chapter that addresses newly emerging issues and how sports managers should address them - Interactive case studies and chapter questions offer opportunities to apply concepts and principles - Digital Student Workbook! 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