{"title":"Lorynn Divita","description":null,"products":[{"product_id":"fashion-forecasting-book-lorynn-divita-9781501338984","title":"Fashion Forecasting","description":"\"It’s a great, strong read. Lots of information if you don't have background knowledge of this topic.\" Carmen Carter, El Centro College, USA  \"The text is a thorough view of fashion forecasting that helps students understand this segment of the industry as well as identify the steps and skills required to pursue a career as a fashion forecaster.\" Amy Harden, Ball State University, USA  Learn how to anticipate emerging trends and how to prepare and present your own fashion forecast.   Three new chapters on fashion eras, world cultures, and subcultures show you influences on fashion innovation yesterday and today, so that you can spot those of tomorrow. New Influencer profiles focus on trend creators, rather than trend popularizers, to show you how to find key people from many creative fields who shape popular fashion. A new appendix covers how to create a fashion forecast and a streamlined chapter organization is concise without sacrificing depth. Includes 125 color illustrations.   Within the STUDIO, students will be able to:  Study smarter with self-quizzes featuring scored results and personalized study tips  Review concepts with flashcards of essential vocabulary","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50379356340497,"sku":"CIN1501338986G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52661660483857,"sku":"NLS9781501338984","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53112349557009,"sku":"CIN1501338986VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1501338986.jpg?v=1755772212"},{"product_id":"fashion-forecasting-book-lorynn-divita-9781628925463","title":"Fashion Forecasting","description":"How do retailers decide which colors and styles are featured in their stores? What factors influence the patterns, textiles and silhouettes designers show in their collections? These choices are all made with the help of fashion forecasting-a dynamic industry that identifies the trends that influence what people will be wearing in the future. This text provides students with a comprehensive understanding of the forecasting process, from studying fashion innovation and cultural influences to conducting consumer research, exploring how to identify the who, what, where, when and why driving fashion change in our lives. New co-author Divita has revised the structure of each chapter to streamline content and improve the flow of information while discussing timely examples and industry applications. Ultimately, students will learn how to prepare and present their own fashion forecast. Features - Includes 150 color photographs showing current examples - Industry Pro les illustrate the types of job opportunities that exist for students and ground theoretical concepts in real-world application - End-of-chapter summaries, activities, and discussion questions engage students in creative application of concepts New to this Edition - New Chapter 5, \"Popular Culture and Forecasting\", connects the influence of television, music, movies and social media to the rise of trends - Thoroughly updated Chapter 4, now entitled \"Modern Forecasting Methods\", features current forecasters such as Trend Tablet, Perclers Paris, and Nelly Rodi Lab - New You Be The Forecaster feature allows students to apply the skills in each chapter in scenarios that simulate real-world career situations Fashion Forecasting STUDIO - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of essential vocabulary - Watch videos that bring chapter concepts to life Teaching Resources - Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and sample test questions. - PowerPoint(R) presentations include images from the book and provide a framework for lecture and discussion PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text.  To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501313172.  STUDIO Instant Access can also be purchased or rented  separately on BloomsburyFashionCentral.com.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50486061465873,"sku":"CIN1628925469G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50789852053777,"sku":"CIN1628925469VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":53102089142545,"sku":"GOR014741289","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1628925469.jpg?v=1750720710"},{"product_id":"fashion-forecasting-book-lorynn-divita-9781501338649","title":"Fashion Forecasting","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":51333151686929,"sku":"CIN1501338641G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1501338641.jpg?v=1751243349"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-lorynn-divita.oembed","provider":"World of Books ","version":"1.0","type":"link"}