{"title":"Ludovic Tournès","description":null,"products":[{"product_id":"global-exchanges-book-ludovic-tourns-9781800739192","title":"Global Exchanges","description":"\u003cp\u003eExchanges between different cultures and institutions of learning have taken place for centuries, but it was only in the twentieth century that such efforts evolved into formal programs that received focused attention from nation-states, empires and international organizations. Global Exchanges provides a wide-ranging overview of this underresearched topic, examining the scope,  scale and evolution of organized exchanges around the globe through the twentieth century. In doing so it dramatically reveals the true extent of organized exchange and its essential contribution for knowledge transfer, cultural interchange, and the formation of global networks so often taken for granted today.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49744888365329,"sku":"NGR9781800739192","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51054278738193,"sku":"NIN9781800739192","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1800739192.jpg?v=1770372346"},{"product_id":"global-history-of-americanization-book-ludovic-tourns-9781350562158","title":"A Global History of Americanization","description":"\u003cp\u003e\u003cb\u003eHow and why did the United States, a young nation born just 250 years ago, come to occupy such a central role across the world?\u003c\/b\u003e From McDonalds in India, Hollywood in Japan, comic books in Australia, basketball in the Philippines and jazz in Scandinavia, America's influence is felt throughout the globe. This book offers a full history of this process of Americanisation, the ambition and means to shine on a global scale, and shows how the United States simultaneously created a nation and an empire.\u003cbr\u003e \u003cbr\u003e With roots stretching back to the 18th century and the Wars of Independence, Ludovic Tournes argues that American society and culture was constructed and exported in a single process. With examples such as the spread of jazz, Cold War diplomacy, the internationalisation of Coca-Cola, the Fordist revolution and the export of democracy, this book shows how American exports have reconfigured the world economically, politically and culturally. Following its transformation over the 19th and 20th centuries, \u003ci\u003eA Global History of Americanisation\u003c\/i\u003e follows the story of how American society and culture spread both at home and abroad, illustrates how the American dream took shape on a global scale throughout the 20th century, and asks why it has begun to fade in the 21st.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":53555431538961,"sku":"NGR9781350562158","price":0.0,"currency_code":"GBP","in_stock":false}]},{"product_id":"global-history-of-americanization-book-ludovic-tourns-9781350562165","title":"A Global History of Americanization","description":"\u003cp\u003e\u003cb\u003eHow and why did the United States, a young nation born just 250 years ago, come to occupy such a central role across the world?\u003c\/b\u003e From McDonalds in India, Hollywood in Japan, comic books in Australia, basketball in the Philippines and jazz in Scandinavia, America's influence is felt throughout the globe. This book offers a full history of this process of Americanisation, the ambition and means to shine on a global scale, and shows how the United States simultaneously created a nation and an empire.\u003cbr\u003e \u003cbr\u003e With roots stretching back to the 18th century and the Wars of Independence, Ludovic Tournes argues that American society and culture was constructed and exported in a single process. With examples such as the spread of jazz, Cold War diplomacy, the internationalisation of Coca-Cola, the Fordist revolution and the export of democracy, this book shows how American exports have reconfigured the world economically, politically and culturally. Following its transformation over the 19th and 20th centuries, \u003ci\u003eA Global History of Americanisation\u003c\/i\u003e follows the story of how American society and culture spread both at home and abroad, illustrates how the American dream took shape on a global scale throughout the 20th century, and asks why it has begun to fade in the 21st.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53555433210129,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":53555433537809,"sku":"NGR9781350562165","price":0.0,"currency_code":"GBP","in_stock":false}]}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-ludovic-tourns.oembed","provider":"World of Books ","version":"1.0","type":"link"}